We had the good fortune of connecting with Georgina E Lucas and we’ve shared our conversation below.

Hi Georgina E, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
I’ve been in marketing for most of my career and knew it was were my talents are best used. Building on years of graphic design I wanted to keep in the field and grow with a online presence. I’m my prior position as a senior marketing manager for Marriott hotels I always knew social media was important but I never had the time to devote the attention it deserved. When I finally made the decision to open my own business, thanks to COVID, I wanted to take advantage of my love for a good image and match it with a compelling message. I knew people wanted to share their experiences and I could take that content and apply it to my clients needs making a win-win combination. I had seen what our prior agencies were doing and knew I could add the personal touch my clients needed.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
=I have always been in the creative field from art classes in high school to graduation from ASU with a BA, I knew I would always work as an artist. I’ve been very fortunate to have a sense of what was coming next, what would be the next big thing. My early career was working in a dark room and typesetting, I know old school right? It was from there Macs hit the scene and I knew I wanted to be a part of this new computer domination. I studied everything I could, went back to school in the 90’s to learn graphic design software and bought my first computer for a crazy amount of money back then. I loved it and worked as a graphic designer for a few mom & pop places until I realized I needed to think bigger. When I hit the hospitality scene as a designer for a luxury resort I was in heaven. Finally I could show off my skills and help create a brand with my own images, and words and ideas. I stayed there for 18 years and loved every minute of it. I learned to work with executive level people and soon gained their trust with hard work and good ideas. I listened and learned and realized I could not be shy, I had to speak up and trust in myself. I had learned the business and after years of following directions decided it was me who knew what customers wanted. I started to come up with my own campaigns and worked all the details of making them successful. I was in my element and knew to trust in me. I won awards and esteem from my peers and I was happy in my own skin after years of learning and listening to others. All this confidence was liberating and I no longer afraid.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Well this is a bit of a stretch for me, especially during these trying times. I’m more of a home body but let me give it a try… My friend comes in on a Friday so of course I make a recommendation of where to stay, that’s easy The Phoenician of course! I meet them in the lobby and we settle in for drinks at The Thirsty Camel Lounge. We grab some fantastic looking hand-crafted drinks and take selfies on the patio at sunset. Reservations are set so off we go to J&G Steakhouse on the 5th floor of the resort where we enjoy live music in the background while having crisp white wine paired with a seafood tower of crab, shrimp and oysters. The evening meal continues with a tomahawk steak and fresh dover sole. We spy celebrities around us but we are too cool to be star-struck and pretend we’re not impressed even thought we are thrilled inside.

Saturday comes and we meet for an amazing spa day of pampering with massages, and facials, and pedicures and finishing off with an awesome blowout at the drybar. Looking like a million, we head out to Old Town Scottsdale and grab a bite at FnB for a special treat. We don’t stay long, we have tickets to see Hamilton at Gammage so off we go. The show of course if a smash but we are still feeling good so we hit Casino Arizona and play some rounds of black jack and poker thrilled we each hit a decent jackpot and grab a nice hot toddy back at the bar at the hotel before saying good night.

Sunday does not disappoint and we meet early for a trip with a desert tour to the Sonoran Desert for an ATV tour of the Tonto Forest and spot the wild horses of the Salt River. Lunch is served picnic style and we cheers with a cold beer and more photo taking by the saguaros.

Who else deserves some credit and recognition?

This one’s pretty easy for me. My good friend Denise Seomin, Director of Public Relations and Marketing Communications at The Phoenician has been supportive in my transition to developing my own business. We learned so much together over the years and supported each others creative ideas. She always filled in the gaps I was missing and and made my work shine with her constructive criticism and famous red pen of corrections. As I have moved into my own business, she continues to be a source of positive encouragement and support. Of course, it is without question my husband Peter Lucas has always supported me in my plan to work for myself and shares in my success and fails with a positive outlook that I can do anything I put my mind to. When I was setting up and buying like crazy to get my office set up running, he kept it together and believed in me that I would make something of myself in the new role. Me, not so sure, but with his positive outlook he convinces me I can do it and gives me the strength to keep trying.

Website: https://www.makeitgel.com

Instagram: https://www.instagram.com/makeit.gel/

Linkedin: https://www.linkedin.com/in/georginalucas/

Twitter: https://twitter.com/makeitgel

Facebook: https://www.facebook.com/Makeitgel/

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