We had the good fortune of connecting with Ivette “Lola” Olivares and we’ve shared our conversation below.
Hi Lola, what is the most important factor behind your success?
We believe that our style of cooking has been a huge factor behind our success. We want customers to feel like they’re eating at abuela’s house when they come try our food.
What should our readers know about your business?
Our style of cooking has always set us apart. Our food isn’t fancy but we will serve it to you the way our abuela’s would serve it to us, with so much love and tons of flavor. We are also known for our Burritos de Chilaquiles Rojos, hangover helper or just to fill that panza wrapped in a tortilla! It wasn’t easy to get where we are today, but with the help of our friends and mentors we have been able to be successful. We have cried, laughed, yelled (not at each other), but neither one of us gave up. When either one of us felt like throwing in the towel we always managed to help lift each other up. As a husband a wife team we have learned to work together as a team and put our trust in God. We have taken many leaps of faith from me quitting my full time job last year, having months of events cancel on us due to covid, buying a trailer in the middle of a pandemic and most recently my husband quitting his job so we can do this full time as a team; all of this while being parents to small children and juggling our own lives. Challenges have been plenty and yet we still manage to make it work. We have learned perseverance & patience, tons of it! Quitting isn’t an option for us, even when we are running on fumes and zero sleep. Our Luchadora logo is a representation of a fighter, a chingona, that through it all she is willing to succeed. Behind her is the comfort of our food, making you feel at home, taking you back to your childhood and eating those delicious home cooked meals that can be found at our permanent spot at 301 E. Jackson St, Phoenix and/or a mercado pop up, or wherever Big Red (that’s what we named our trailer), takes us. When you come to our window you will always feel like you are part of our family!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would defiantly take them to Jerome, AZ! From wine tasting, shopping, eating and ghost hunting. On a weekend, if there is a pop up mercado going on we would definitely take them to shop and support our local small business vendors. For some bomb Mexican food Comedor Guadalajara, Mike took me there on our first date years ago and I loved it! As you can see our itinerary always consist of food, because food always brings us together. Arizona has so many hidden gems, like Pinetop Lakeside, so much green and crisp clean air. Sedona, for the red rocks and the amazing views. Tacos are definitely places to take our guest to eat, Flaco’s Tacos, Taqueria El Fundador, Calitacos and so many more amazing taquerias. So much here in AZ, from hole it the walls to big places. Friends that come visit will leave 20lbs heavier!
Who else deserves some credit and recognition?
We wouldn’t be where we are if it wasn’t for our friends and mentors. Debbie & Sal from Flaco’s Tacos, Jorge from Cultivo Mercado, Joey from Taqueria El Fundador, Fabian from Calitacos, Lucianne Peniston from Sofrito Jibara, Anita & Marco from LaChicanita Boutique & Official Perro Callejero. Each one of them have shown us love and tons of support and have all shown us that family isn’t always blood, but a community of friends. You can find them all on Instagram.
Photo Credit to Jorge Mejia from Cultivo Mercado & Lucianne Peniston from Sofrito Jibarra