We had the good fortune of connecting with Kate Weed and we’ve shared our conversation below.
Hi Kate, have there been any changes in how you think about work-life balance?
I got asked this very question when I spoke at the Thinking Forward conference at my alma mater, the University of Arizona, last year. I gave a presentation on my journey to becoming a marketing business owner and one of the students asked me about work/life balance. I don’t believe in balance. Oxford dictionary defines balance as an even distribution of weight enabling someone or something to remain upright and steady. When broadly applied to the idea of work/life balance, it sounds like if you just work X hours a week, spend Y hours with family, and do self-care Z hours a week, some how you’ll be happy and fulfilled. I have never found that to be true. I prefer to think of my career as having seasons. When I started my business in 2018, I experienced a work season. I spent about a year working long hours, saying yes to everything, and doing as many speaking gigs as I could. Once I had established a client base, dialed in my processes, and , I was able to back to a more ‘balanced’ life. When COVID-19 hit, I experienced a life season. Half my clients pulled back on their marketing. I decided to use quarantine as a life season. I spent tons of time with my husband and our two dogs. We got a ton of stuff done around the house, and we took advantage of the beautiful Arizona by hiking as often as we could. I don’t strive for balance. I strive for fulfillment. I lean into the seasons of life and am lucky to have incredible support system to enjoy the season with me.
What should our readers know about your business?
Tapas Marketing is a marketing firm that works with local, established businesses to incorporate digital marketing into their business strategy. Marketing has exploded in the last few years. There’s so much to know and it seems like every week there’s something new to learn about Google or social media. It feels impossible to keep up. And marketing people don’t make it any easier. They’re flaky and complicated. And they always seem to over promise and under deliver. Plus they are so expensive! According to Salary.com, the average Marketing Director in Phoenix, AZ makes $105,408. It shouldn’t be a business owner’s job to learn a new career in marketing, and I know how much money can be wasted on things that don’t work. As a remote Marketing Director, I offer transparency, trust, and tenacity. I hate to see local businesses struggle for lack of budget or knowledge. So I created Tapas Marketing for companies that need a Marketing Director but either don’t want to or can’t afford to hire one full-time. When you team up with me, you’ll have a marketing advocate on your side. We’ll navigate all areas of your marketing together. I offer a free consultation so I can fix your immediate marketing problems. No more stress. No more confusion. Just real talk about simplifying and improving your marketing so you can get back to running your business, not your marketing. My ultimate goal is to empower business owners with knowledge to make great marketing decisions.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Favorite spot to get coffee: Infusion Coffee & Tea on 8th street in Tempe Favorite food spots: House of Tricks, Rosa’s Mexican Grill in Mesa, and Thai Basil on Rural Favorite hotels: The Scott and Canopy in Tempe Favorite spots to get outside: Tempe Town Lake, Desert Botanical Gardens, McDowell Mountain Preserve, Boyce Thompson Arboretum
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are so many people who have helped me get to where I am! Laura Holka was one of my first mentors in media. She took me under her wing during my internship at AZTV. A few months later, I started working at Arizona Sports. Ryan Lindsay was the producer of the Doug & Wolf show and he taught me the ropes of sports radio. At the radio station, Jim Knapp turned me on to innovation. After sports, I followed that innovation spark to Local Motors. There I learned from a marketing agency ower, Elle Shelley. My former business partner, Robin Hardina, was an incredible champion. Although we didn’t work out as business partners, she was an integral part of where Tapas Marketing is today. Also, my wonderful husband, Tyson Weed, has been so supportive of my dream. He owns Sentient Tattoo Collective in Tempe, AZ. Huge shoutout to Sarah Hoag – she owns Sarah Hoag photography. She not only does amazing brand photography, but she is also a sharp businesswoman and has encouraged me to let my authentic self shine through.
Sarah Hoag Photography