We had the good fortune of connecting with Ivy Smith and we’ve shared our conversation below.
Hi Ivy, is there something that you feel is most responsible for your success?
The most successful factor behind my brand is keeping it fun, honest, and personal! My clients become my friends. I encourage them, laugh with them, and sometimes get invited back to important events over and over again! I want them to know they can be blissfully themselves. I work for them, not the other way around!
Alright, so let’s move onto what keeps you busy professionally?
I’m a videographer and photographer! Which seems pretty self explanatory but there is so much more to it than clicking a button and uploading it. It’s finding your niche in the market. I’m from Utah, where the media industry is huge, so I had to compete with creatives who have been there for years! Coming into it, I knew I wanted to be different. I wanted my editing styles to be true to the people in front of the camera. I wanted to tell a story. That’s why my videography isn’t just a highlight reel, it’s a movie. It’s not cheesy, it’s stylized. I was a film major and I know nothing less than creating art for YOU! It’s been a challenge to figure out how I want to operate, how I want to edit, and even how I interact with my clients! But I realized that when you’re selling a service that immortalizes it’s subjects forever, people just want someone who cares. Someone who cares enough to make it a fun, beautiful, and memorable experience. Especially when I’m cracking the stupidest jokes behind the camera (which is why I turn my volume off while editing video LOL)!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Having just moved here in November, I’d show them the White Tank mountains in the west valley! The view of the cacti and mountain range is stunning! We’d float the Salt River, get drinks at Ziggy Stardust Pinbar in downtown Phoenix, munch on food at The Pemberton (which has the most fantastic array of vendors and food trucks), and relax on my turf in the backyard because well, I didn’t pay all that money for nothing (haha)! The obvious trip to Dutch Bros and Aldi would be on the schedule because Utah doesn’t have those and we’d absolutely go to Cali Tacos in Buckeye for the best birria in town.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
We’ll, I’ve encountered some pretty fabulous humans in my life who have left a bit of themselves in my story; creating the most exhilarating life I’ve been blessed with! I’ve had some pretty amazing teachers and mentors who took me seriously from day 1. They treated me like a human and regarded me with so much respect and maturity. From elementary to college, they all mean so much to me. My husband, above everyone, has treated me like a professional since I expressed interest in my craft. He believes in me like a kid does Santa Claus! Whether I’m crying over overexposed footage or shutting my laptop for the night, feeling defeated, he never sees me as anything less than a true creative. He’s totally my personal hype man and we make a unique duo!