We had the good fortune of connecting with Jake Bassett and we’ve shared our conversation below.

Hi Jake, putting aside the decision to work for yourself, what other decisions were critical to your success?
My decision to be patient while I worked for other organizations was really important to my success. I’ve always been anxiously waiting to start my entrepreneurial journey, but I knew I lacked a lot of the skills and experience I would need to run a healthy and successful business. I decided to tame my energy and be patient, work hard at a variety of companies both big and small, and allow myself to learn as much as I could, diligently taking notes on what was working and not working at the companies I worked for. This patience allowed me to bring a more rounded perspective to my business.

What should our readers know about your business?
Beer Fridge is an online store for craft beer, cider, and seltzer subscriptions and gift boxes shipped to your doorstep! We help craft beer lovers discover new breweries, try unique beers, and connect more local breweries to their fans. When we sat out to start this business, we noticed that similar companies send a boring ol’ box of beer, and sometimes the beer isn’t the best. We set out to make a unique unboxing experience and deliver our customers amazing, award-winning craft beers that they would be just as excited to unbox every month as they would be to drink them. Making this unique experience based on a subscription model is something that sets us apart and that we are really proud of.

We are still in the early stages of our startup. It took about 2 years to get our business fully off the ground from inception to launch. It has not been easy, but it has been fun! We had to have a lot of patience when it came to proper licensing as an alcohol shipper. It also took us a while to raise money, design and produce our products, and start bringing in inventory. We overcame most of these challenges with consistency. We started building our business while working other full-time jobs, so we had to be really diligent about setting aside time for the business which meant a lot of late nights and long weekends. We just stayed consistent and chipped away at our plan one week at time.

I have learned so many lessons starting this business. One important lesson has been to test small and fail fast. Whether you are testing your business concept or testing a new idea within your business, start small. Get feedback from friends and family, market locally to a small target audience, and find out quickly if the idea has traction. If it fails, hopefully, your losses are minimal, and you can quickly move on to your next project or idea.

What I want the world to know about our story is that we are pretty average people who built something because we wanted to. We aren’t startup geniuses or business wizards, we don’t come from money and really haven’t had any help along the way. We are just average people who daydreamed about starting a small business and decided to get started. If you have something you have always wanted to do, just get started.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We LOVE where we live and work here in Bellingham, WA. It’s a small city north of the Seattle near the Canadian border nestled between Bellingham Bay and Mount Baker.

Bellingham is known for its iconic mountain biking scene and award winning craft breweries. There is so much to do here it will be hard to narrow down! For starters, we would give a visitor a lay of the land with a walk along the boulevard park boardwalk. It’s a beautiful view of the bay with a cozy coffee shop on one end and restaurants and bars at the other end. We would need to grab dinner and drinks at Keenan’s on the pier to soak in the view and amazing food! Depending on everyone’s energy levels the next day, we could take a hike up the Chuckanut Mountains to Oyster Dome, a favorite local hike with an epic view. Or for something less strenuous, a drive up to the Samish Overlook offers an amazing view over Bellingham Bay without the few miles of uphill hiking. Beers would be in order afterwards at one of our 17+ craft breweries in town. One of our favorite spots is Aslan brewing downtown. They have great food and amazing beer! Other must-dos would be to hit the mountain biking trails at the infamous Galbraith Mountain! Or take a more adventurous hike in the alpine around Mount Baker.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Lots of inspiration people deserve credit in my life and career. One of the most important people that deserves credit is my amazing wife. She has encouraged and supported me through so many highs and lows. There is no blogpost, interview, or article that could ever fully capture what it is like to start a business and the emotional rollercoaster that happens behind the scenes. My wife has always been there for me through the stress, anxiety, excitement, wins and losses which I couldn’t be more grateful for. In my professional life, I’ve had so many amazing mentors who have helped me develop as a leader and recognize my full potential.

Website: www.getbeerfridge.com

Instagram: https://www.instagram.com/beerfridgeofficial/

Linkedin: https://www.linkedin.com/in/jacob-bassett-8baa96132/

Facebook: https://www.facebook.com/getbeerfridge

Youtube: https://www.youtube.com/channel/UCYhe_4n2_LXZ08hYo1bl8kw/featured

Image Credits
Kody Granger

Nominate Someone: ShoutoutArizona is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.