We had the good fortune of connecting with James Castaneda and we’ve shared our conversation below.
Hi James, can you walk us through the thought-process of starting your business?
Starting my own business was always a faint dream of mine that was held captive by the fear of failing. The mindset of “job security” always seemed to rattle a bit louder than other thoughts in my head. Especially now that I have a family and others under my care. But at the end of it all I had to decide what the term ‘success’ actually looks like. It took me many years to accept that success doesn’t just mean Money. Yes, I have bills to pay, and yes, I have many responsibilities to manage, but am I doing what I love? Once, I accepted this mindset it was almost a no-brainer. Pursuing my passion has brought me the success I’ve been longing for without even realizing it’s what I’ve needed all along. Now, I’m thrilled I can offer a service that tells the story of others in the best way I know how.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
“Zeal” is a synonym for “Passion.” This is the heart of not only my business, but who I am. I believe our passions bring out the best of who we are. It’s something that can’t be artificial. Everybody has a passion and I want to tell that story in the most beautiful way I can. True passion moves people.
“Your kids can’t eat ‘passion’ for dinner.” This is a phrase that haunted my dreams. I have a lot of friends in the photo/video industry that have fantastic success stories. “Quitting my full time job was the best thing I could’ve ever done. I just wish I did it sooner.” This is one of the most common quotes I hear, but can it truly be accurate for every single person chasing this dream? I wanted to hear from those who didn’t “make it.” I often asked myself questions like: Is there any money in this industry that I want to enter? Am I even good enough to even be paid for what I do?
I realized I was a captive to my thoughts and quit the race before even starting. It wasn’t until I heard the quote, “The fear of losing was greater than the excitement of winning.” by Robert Kiyosaki in his book “Rich Dad Poor Dad” that really shifted the the way I perceived how my passion could affect my life. This was the biggest challenge I had to overcome. The war against myself. My wife could tell me how great I am until my ears bleed, but I had to learn to believe it for myself. Once I accepted this, everything fell into place. I was able to dig out the confidence that was buried so deep. I had to learn to keep this in the front of my mind to be successful.
A zealous heart is an attractive heart. This is the story I want to tell. I want to move people.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Joe’s. Real. BBQ. Hands down one of my favorite places to eat! It’s in the heart of Downtown Gilbert near many other great restaurants/shops. Being born and raised in a big city there is something special about a smaller downtown that can be walked by foot end to end without having to carry a map. Once the Sun sets and the lights turn on there’s magic that fills the air and the environment becomes even greater!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My wife, Anna, has always been my number 1 supporter since almost before we even started dating many years ago. She has always been the one to not only encourage, but to challenge me. She makes me want to be the greatest me that I can be.
All Photos by Zeal Productions LLC