We had the good fortune of connecting with Jay Jones and we’ve shared our conversation below.

Hi Jay, can you talk to us a bit about the social impact of your business?
Skate Forty8, in partnership with our official charity partner, The Rising PHX Foundation (a 501(c) (3) non-profit organization), collaborates with diverse local artists, like-minded people, and businesses to design dope skateboards for young people who deserve a skateboard but do not have the resources to obtain one. We are Arizona’s first all-inclusive skateboard brand created to serve the youth in our communities through socially equitable skate projects. Our skate projects are multifaceted endeavors that create a platform to promote local businesses, feature talented up-and-coming artists that help fund projects, and provide skate opportunities for kids in our communities

What should our readers know about your business?

Skate Forty8 is Arizona’s first black-owned purpose-for-profit skateboard brand and company that serves the local community by shamelessly giving away free skateboards to deserving kids. Our customers have the opportunity to purchase our skateboards and merchandise on our official website however, Skate Forty8’s might as a successful brand begins with our local business community. Local businesses fund our projects by purchasing our skateboards. Once purchased, businesses help to select and commission artwork from artists that are featured on our skateboards. The commissioned artwork may include but is not limited to the branding of local businesses to promote culture, music, language, sport, or design that is positive, uplifting, and inspirational.

In the beginning, Skate Forty8 officially launched in the summer of 2020, right in the middle of the Covid-19 pandemic. If one can imagine, local businesses were limited on disposable resources so they put a pause on community investing. Confident in the immediate impact we would make, my business partner and I chose to personally invest in Skate Forty8 by purchasing our skateboard decks, trucks, wheels, and procuring an artist to commission our skateboard deck art. We designed our website, marketing material, you name it. Skate Forty8 not only promoted our mission of giving away free skateboards to deserving kids, but we intentionally demonstrated it by digging deep into our own pockets. By the end of 2020, we selected a giveaway venue, self-promoted our skateboard giveaway event, and shamelessly gave away free skateboards to dissevering kids in Phoenix, AZ. Once the skateboard giveaway event was successfully accomplished, Skate Forty8 illustrated the social proof to our business sponsors. It is not difficult to prove to clients what Skate Forty8 is as a company. Companies can see it for themselves once they see what a skateboard can do for a deserving kid.

Skate Forty8 wants the business world to know that we all have a responsibility of investing in the youth of our communities. For example, in downtown Phoenix’s art district, one will find thriving businesses, breweries, shops, and restaurants. One will also find homelessness, drug addiction, and crime. Therefore, Skate Forty8 asks what are the businesses owners doing to serve their surrounding community? How are these businesses being socially and equitably responsible in the community from which they profit? We say, partner with us. Let’s create a community of change-makers together


If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
When visiting downtown Phoenix, I would show my best friend a good time by first taking them to breakfast. “Breakfast Bitch” located at 222 E. Portland Street, is downtown Phoenix, Arizona’s modern, hip and artsy breakfast located in the heart of the downtown art district. Their food is quality and complements the city’s art and high-rise buildings. For lunch, visitors can enjoy Neapolitan-style pizza and pasta at “Pomo Pizzeria”. Pomo Pizzeria is also located in the heart of downtown phoenix at 705 N 1st street. Known throughout the greater Phoenix metropolitan area, Pomo Pizzeria serves hot pizza pies, crisp Peroni draft beer, and fresh gelato prepared daily. Finally, BBQ for dinner! When satisfying a craving for amazing BBQ, a visit to “Trapp Haus BBQ”, 511 E. Roosevelt Street is a must. Owned by celebrity Pitmaster “Phil the Grill”, patrons will enjoy fall off the bone ribs, moist brisket, and the best overall BBQ for miles around.

Who else deserves some credit and recognition?
I want to dedicate my shoutout to my cousin, business partner, and Skate Forty8’s Chief Operations Officer, Kenneth Wells. The life experiences that my cousin and I have shared growing up helped us envision what Skate Forty8 is as a company and the desire for our company to serve our local communities (hoods) by honoring people over profits, no matter the costs.

Website: https://skateforty8.com

Instagram: skateforty8

Twitter: https://twitter.com/skateforty8

Facebook: https://www.facebook.com/Skate-Forty8

Youtube: https://youtu.be/l2cMagp9UR0

Other: link Tree: https://linktr.ee/skateforty8 email: jay@skateforty8.comkenny@skateforty.com Official Charity Partner of Skate Forty8: The Rising PHX Foundation 501(c) 3 non-profit www.risingphx.org

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