We had the good fortune of connecting with JEFFREY QUIHUIS-BELL and we’ve shared our conversation below.
Hi JEFFREY, can you walk us through the thought-process of starting your business?
The thought process was simple, I went “all-in” on myself. I suppose I have always had the “entrepreneurial spirit”, I created my first business with my brother when I was in college, a Christmas light hanging business. I was always dreaming up my million dollar idea. But here’s the deal. There is no million-dollar idea, there are good plans and bad plans and the hard work you put into making them happen. The latter being the most important part. I knew I had the “hard-working” part. So I started Ridgeline Digital Marketing, a service-oriented business that focuses on working hard for our clients. With a big-tech background, I saw clients constantly frustrated by processes, jargon, and poor service. I knew I could be successful in providing small business owners a valuable service without the headache. To bring it back full circle—I knew I would work hard, sacrifice, and do anything to succeed—and with that knowledge, I took a leap and pushed all of my chips to the center of the table.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Digital marketing, what’s that? This is both a fair, and common question. Ridgeline Digital Marketing is more than just Pay Per Click ads and SEO, it is a service company dedicated to creating websites and landing pages, then finding creative ways to get your potential clients to those landing pages. We are local and never outsource. This is an odd industry. Traditional agencies are great, but very expensive. Big tech website builders provide an inferior product at an affordable price. Most small businesses are left in some sort of frustrating limbo where they aren’t ready to spend six figures on marketing per year, but know they need help. That’s where come in. We provide transparent services without contracts. You heard that right, we stand by our work and want to make sure you are happy with the results. In some cases, we work with your marketing manager to provide web development, graphic design, search engine optimization or content creation while you handle the rest. In other situations, we can be your entire marketing team. This wasn’t an easy business to build. It took a lot of clients taking a chance on a new company. We didn’t let them down and have gone the extra mile to ensure all of our clients are happy with their service. We have learned lessons along the way and have adjusted to make sure we don’t repeat failures. It all comes down to old fashioned business for Ridgeline. We do what we say we are going to do and always deliver high quality services.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
SOMO. We are headed to my favorite stomping ground, South Mountain. As an avid mountain biker, we will start the day off hitting some of my favorite trails. We would probably follow that up with a little brunch at Hillside Cafe. After that, I suppose we would have so spend a little time at some of our local tap rooms Whining Pig or Golden Pineapple. To continue down the route of staying active before treating ourselves, we would grab a great full-body workout at Triplex Training. After that, we would probably need to replace some bike parts or snag some new gear. Spartan Rides is a new bike shop in Chandler that provides high-end road and mountain bikes, parts and service, plus they are active in the military veteran community and help get veterans into mountain biking. Arizona is an incredible place and we are so fortunate to have so many small businesses working hard to provide us with fun outlets. It won’t be hard to fill the week with outdoor activities and dining.
Who else deserves some credit and recognition?
Easy. I need to give a shoutout to my wife, Celena. She is smart, beautiful, kind and she puts up with my shenanigans. Imagine this—one year after getting married, I transitioned from a consistent management job at a local tech company into a small business owner with a completely questionable income. Somehow, she supported me, stood by my side, listened to my crazy ideas, worries, and pushed me to be successful. We are coming up on five years in business and we definitely have a long ways to go but we wouldn’t have made it this far without my cornerstone, Celena.