We had the good fortune of connecting with Jenny Fjelseth and we’ve shared our conversation below.
Hi Jenny, what was your thought process behind starting your own business?
I had always wanted to start a business that didn’t leave a negative impact on the environment. After being furloughed from my job due to Covid-19, it gave me the motivation to finally pursue my goal of an environmentally conscious business. With Burnt October, I put so much thought into every detail. Candles came about when I started hearing about certain toxins that can be found in some candle brands. I knew that I wanted to create a high quality product that you could feel good about lighting in your home. For my candles, I choose to use 100% Natural Soy Wax as well as sustainably sourced wooden wicks. I also encourage my clients to repurpose their candle vessels once they have fully enjoyed the candle. To give the used candle vessel a second life, branded seed paper is gifted to transform your used vessel into a planter.
What should our readers know about your business?
Burnt October makes every effort to leave a positive effect on the world. I feel like being a mother has driven me to be successful and no, it was/is not easy, but it is definitely worth it. I am so thankful for my family that is always willing to help whether it be for assistance with “smell tests” or even child-care for my very energetic girls. If there is one thing that I have learned, it would be to be scared but do it anyway. I have always poured my heart into any job that I have had so I wanted to use my energy towards my own brand.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
We start the day at 5 Points Market and Restaurant. After a full belly of pancakes and Chai lattes, we head over to MSA Annex for local shopping. No trip can be complete without a walk down to La Estrella for an Empanada. Next stop is The Sonoran Desert Museum to see all things creepy crawly. That would be an ideal day out and about in Tucson.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I am inspired by my daughters, Adalynn and Ariella. They are my biggest supporters and love Burnt October just as much as I do. Their excitement for my brand encourages me to keep going.