We had the good fortune of connecting with Jess Mueller and we’ve shared our conversation below.
Hi Jess, what was your thought process behind starting your own business?
I’ve been all over the board when it comes to careers. I had a record deal in high school, I was a television news reporter after college, I was a middle school English teacher, and now I own my own business. I think the “thought process” was more of an inevitable happenstance. While working in all of these different careers, social media was always something that I dabbled in; it was something that I was always drawn to. So when I decided to take time to be a mom, social media was still there. I built my brand (The Minne Blonde) by being 100% unapologetically myself. My audience online saw me as a quirky, obnoxious, trying-my-best mom, and they related to that. So from there, my social media exploded a bit. I’m from Minnesota, so the “Minne” in my brand is short for my home state 🙂 When it comes to my clothing boutique, it was just an extension of what I love. I love clothes, and I love a good deal. So starting an e-commerce clothing boutique seemed like a perfect step in my journey.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’m still blown away that I get to say my career has become my career because of Instagram. I think my grandma still thinks I’m a nutcase when I tell her that. My mom is just starting to come to terms with it! I got here because an app. Crazy, right? Because of Instagram, I was able to develop my brand and create my clothing boutique. I think what sets me apart in the world of social media is that I’m 100% myself. I don’t flaunt something that is fake. It’s always been me, and it always will be me. If I’m having a bad day, my audience knows it and they relate. If I’m having a great day, my audience feels it with me. When it comes to Minne Co, my clothing boutique, that was trickier. I’m a girl who has never taken a business class in my life. How the heck was I going to open a store?! I studied and researched so hard before launching because I wanted to know exactly what I was getting myself into. I learned so much in the first month, and I never stopped learning. Here’s the biggest thing I’ve learned in my life: I’ve had people think I’m crazy for the amount of careers and roads I’ve taken but to be honest, I think that’s why I’m drawn to so many things. If someone tells me I can’t do something, I immediately am drawn to it. I immediately want to accomplish it. I think more people need to have that mindset. Try to tell me I can’t do something, and that’s exactly what I’m going to do.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m new to Arizona (we moved here from Minnesota in May), so I only have so many places that I’ve visited so far! But I can absolutely give my list of must-sees!
I absolutely love the Queen Creek Olive Mill – the coffee shop there is out of this world! And don’t even get me started on the pastries!
We’re a big fan of Schnepf Farms as well! I hear the holidays are absolutely incredible there! We did the Halloween Fest and my kids were in heaven.
If you’re looking for a night out, I would say 100% San Tan Flats! I take all of my girlfriends there when they’re in town!
Who else deserves some credit and recognition?
My husband deserves all the recognition in the world. He’s the reason I’ve felt confident enough to make the jump to where I am now. I wouldn’t be able to be the crazy Instagram mom and boutique owner if it wasn’t for his confidence in me. He trusts my gut, and for that, I appreciate him so much.