We had the good fortune of connecting with Joe Klein and we’ve shared our conversation below.
Hi Joe, can you talk to us a bit about the social impact of your business?
At Axis Culture Group, we are very strategic in who we choose to partner with in a client relationship. Over time we have developed a vetting process that ensures that every business or organization that we work with is focused on building a better community around them. It is vital to our marketing model that each and every client exists to improve their community because their business or organization exists within it. We then build marketing and partnership-focused strategies from that place. The result is a business that attracts top talent, wonderful customer experience, with a brand that creates community impact. For Axis, this allows our team to consistently be improving communities by building campaigns that create meaningful awareness and interaction for our clients. That type of impact is what motivates us to create, day in and day out.Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Our approach and model shifts the traditional project-based, deliverable focused, turn and burn agency model that most businesses have grown accustomed to working with. We have built a team of creative minds that are experts at capturing the essence of what makes a place, a community—the intangibles. We keep a diverse portfolio of service offerings focused on teaching organizations how to think differently about what compels people to act. Beyond the flashy marketing banners, it’s the experiences that drive customer adoption and customer advocacy. We strive to be experts at crafting and communicating what makes each client worth being “all-in” with. We want to develop owners that impact their team to impact their customers, allowing the brand to better impact the community. I started in 2012 as a designer with a business/marketing degree, creating graphics and small websites for businesses. Over time, I have built a team to develop complete company health for our clients. I was very tired of making things look good from a design standpoint and not seeing the experience match the marketing efforts. I would not say that the process has been easy, but I feel blessed with how it has come together. The main lessons that I have taken from the past nine years all revolve around community impact. When I build my company and help others build theirs, I lose passion quickly if the efforts do not improve the local community. Marketing, in itself, tends to be selfish. At Axis, we point that needle outward and build marketing campaigns that will enhance communities and build brand awareness. We feel strongly that selfless business leaders build the most meaningful success.Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
In the valley I would most likely spend some time in downtown Gilbert at the dining options there. Places like Liberty Market and Joe’s BBQ are great for visitors. Would definitely hit up Chandler to get a real Philly Cheesesteak from Philly’s Famous. We have season tickets to the Phoenix Rising, so that is a must as well. In Payson (90 miles North in our hometown), I would get them to the Danzeisen Dairy Creamery Store for some crazy shakes and killer atmosphere. Also have to hit up Backwoods Bar & Grill and then get out into the forrest for some fun on the trails.Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would love to give a shoutout to Scott Gates, Kirk Erickson, Michel Stilwell, and Grant Botma for being strong examples of community marketing, internal culture, and inovation within their industries. I have witnessed their business growth and admire the way they have approached success.
Axis Culture Group