We had the good fortune of connecting with Khiara Brianne Williams and we’ve shared our conversation below.
Hi Khiara Brianne, what is the most important factor behind your success?
Living in a small town, we look to the bigger cities for trends or “style” in any industry. I wanted to bring that chic, fun style of facial aesthetics to my small town. Living in Casa Grande its not uncommon for people to drive 40-60 minutes for facial services. I immediately identified that need but more importantly studied what services our town wanted. It was important to analyze the current estheticians in my town to see how they were marketing and what services they offered. After considering these important factors, I found what helped me become so successful in a short time. I immediately began making infographics on services, skincare trends, skincare products and adding a bit of my comedic spirit in as well. Creating content around popular services like dermaplaning or microneedling captured my clients attention and got them on my table. People were seeing that “Big City Facial Aesthetics” was available in town and immediately began to gravitate towards these services! They realized that at The Perfect Aesthetic they could get the services they wanted to try and drives miles away. They quickly realized that they would be properly educated on their skin can recieve a phenomenal service with me. All of this was possible by working hard on Social Media. The world stopped in 2020 and we all found ourselves online more than usual. With us becoming a virtual world in 2020 I knew that show casing my business through Instagram and Facebook would make or break my career. Being able to show case my knowledge and passion for skincare online helped me reach people in my small town effortlessly.
What should our readers know about your business?
My Business is called “The Perfect Aesthetic” and is based in Casa Grande, AZ. At The Perfect Aesthetic skincare has no limitation, skincare is inclusive and clients are able to become their perfect aesthetic! We stand out in our town because we offer effective skincare products and corrective skincare services at an affordable cost. Clients are able to come and recieve corrective facials but also relax to the R&B vibe of out treatment room. I’m excited to continue to introduce more clinical effective skincare and services and continue to educate my community on skincare. I get excited thinking about The Perfect Aesthetic’s future because we have already impacted the town so dramatically! Clients are eagar to know what’s next or try new services they may have seen on our social media! Hearing this feedback from clients is confirmation that we are in alignment with our purpose.
I can’t exactly put into words how got to where I am currently. Its like I had tunnel vision this entire time and now I am seeing the success of our work. I will say staying consistent on social media, connecting with clients and providing an amazing service is a great formula for sucess! It has been a journey we love being on growing our business. Whether is was easy or hard doesnt matter, we are just ready to alway peservere through it all! An improtent lesson we’ve learned is: I may not seem like people are watching but they are! Always present yourself professionally and people will have no choice but to respect you.
I am an aesthetician but I am a mother first. When I decided to take this leap of faith and start my own business I was excited but scared! I was afraid that I would fail my family and not have the stability we needed. I thank God that we have been blessed with all the sucess of this business. I hope to inspire other mother that they can be a fantastic mom but still feed their passions.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would definitely take them to A Latte Vino! Its a nice chill wine bar that we would be to have a few drinks and catch up on life. Mi Amigo Ricardo is a city gem and dinner would definitely be there a few times.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My friends and family was a huge support during this time. I don’t want to name names because I am afraid I will miss someone. They made to repost everywhere, they also referred clients through conversation, in community pages always mentioning me. If it was not for their tremendous support through these avenues, The Perfect Aesthetic would not be where we are now. I am forever grateful for them!
Facebook: The Perfect Aesthetic