We had the good fortune of connecting with Vince Malouf and we’ve shared our conversation below.

Hi Vince, what do you attribute your success to?
I tailor consulting packages specifically for small business owners. Small businesses often can’t afford design thinking services–or they assume that they can’t. And design strategists rarely focus on the kinds of system and process questions that make small businesses sink or swim. How do I handle fulfillment when I only have one employee? How do I set reasonable expectations with my customers? How do I figure out which market opportunity is the right one for me? My business is built on a deep understanding of the challenges uniquely faced by small businesses. I can really empathize with them and so I can anticipate many of their needs before we even get on a call. We work quickly and efficiently. Most of all I know how they value consulting services and how they measure impact.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I got the idea for my studio talking to a local business owner I deeply respect. Lisa Olson runs Practical Art on Central Ave in Phoenix and she’s one of the most gifted and natural business owners I’ve ever met. She never has to think about what is on-brand or on-mission for her business; she just naturally does it. She’s truly remarkable. And she draws in people from all over the country by quietly and confidently building her business. In other words, she has “it,” that thing you can’t impart or learn. But she needed process help. I think of process and strategy as two interconnected forces that feed business health. I helped her handle some process improvements and from that work I developed my offering of consulting for small businesses. Since then I’ve seen how much small business owners need this work. It’s foundational to everything they do. Having the clarity and the confidence to grow means having good strategy and process. In most cases I can firm up that foundation very quickly.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I like to treat myself to a really good cappuccino when friends visit. It is just a physical reminder to slow down and to focus on what’s important. And there are so many good places! Caffio probably makes my favorite espresso in the city, but there are so many good places: Provision, Futuro, Giant. I wouldn’t miss the Sunday gravy at Bianco. Or the cacio e peppe at Tratto. For breakfast I like Gallo Blanco and for pastries I like The Valentine. For wholesome, no-fuss food Ollie Vaughn’s can’t be beat.

Website: vmalouf.com

Instagram: @vmaloufstudio

Nominate Someone: ShoutoutArizona is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.