We had the good fortune of connecting with Kimberley Casazza-Cutts and we’ve shared our conversation below.
Hi Kimberley, what is the most important factor behind your success?
Hands down, the most important factor behind my success and the success of my business has been perseverance. It seems so simple, but in a world where we are constantly being torn in many different directions mentally and physically from an overload of forces – it can be so easy to lose track of your goals and even easier to let go of them. From the start of my career, I made a commitment to myself to never give up, no matter how challenging or impossible a task or goal seemed. This promise or guiding principle helped me grow, learn, and ready myself for entrepreneurship. Being a young entrepreneur, especially in today’s economic and political climate, is extremely difficult and can feel sometimes like you are just a tiny voice screaming in the middle of a hurricane. It’s enough to make anyone feel like giving up. But with that one seemingly small commitment I made to carry on and persevere through even the most impossible of times, my business has continued to thrive and grow. In my opinion, perserverance is one of the cornerstones of any successful business.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I own Little Chances, a children’s clothing and accessories store in Woodland, California. In my store, I focus on offering only the best quality goods for infants, toddlers, and children and strive to provide my small community with unique products and brands. Woodland is a small town just outside of the Sacramento metropolitan area, and when it comes to shopping options for children, our community really only has the big box retailers to choose from. To able to be present in my hometown and offer something special like this shop means the world to me. After working many years in the Bay Area in the corporate fashion industry for Levi’s and Banana Republic, I felt ready to move on and create something that I could call my own. I grew up walking up and down our historic downtown district and always had big dreams of opening up my own boutique, so when the opportunity presented itself for me to do so in Woodland, I jumped at the chance. That in fact is where Little Chances was derived – it started with me taking a chance. Whenever we choose to start a new goal or in the case of my shop, a new life, we take a little chance.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I know that times are a little strange right now, but there are still some amazing things to do in Woodland! I’d definitely take my friend out to lunch at The Burger Saloon – a local burger joint that has excellent food, a great vibe, and delicious drinks. Then, of course, we’d walk around our historic downtown area and do a little shopping. We have quite a few great boutiques and vintage shops in our downtown district that all have unique and special items such as Jami Ray, Serendipity, Haven A Boutique, Kulture, and Main Street Antiques (to name only a few!). Then to cap off the night, we would enjoy some fine local beer at Blue Note Brewing Company. They have created a great outdoor back patio area for hanging out and have also been hosting a number of excellent food trucks so there’s even more delicious food to be had. Lastly, Woodland is an agricultural town and has a wonderful farmers market that is currently running on Saturday mornings, so that is a must!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
It goes without saying really that I wouldn’t be here without my mother, Judy Wiechers, but she deserves all the credit and more for my accomplishments. Her unwavering support and encouragement have been instrumental in my upbringing and my path to entrepreneurship. Put simply, she’s the absolute best and I am thankful for her every single day.