We had the good fortune of connecting with Kyle Awtry and we’ve shared our conversation below.
Hi Kyle, what do you attribute your success to?
The most important factor behind the brand is pulling from a genuine place when it comes to design & creative. By not adding a “cloak” of identity to the brand so it shows true soul and energy to the consumer is the success to the brand. So far I think we’ve been making great strides to accomplish this.
Alright, so let’s move onto what keeps you busy professionally?
I pretty much answered this in the previous question but this path wasn’t easy. I gained experience and knowledge by aligning myself w/ mentors and learning from other professionals who where key for my growth as I was climbing the latter in a apparel company from start up to corporate size.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Great so lets just say day 1 meeting at a good trail like Strawberry Peak or Bulldog for a long trail run, hit sup some recovery, hydrate etc. I’ve been really addicted to Blue Bottle coffee because its always strong. After coffee hitting up some surf in Malibu or Ventura would be perfect. This all has a ton of driving but it doesn’t matter.
Day 2 start w/ coffee meet at whatever skatepark, lunch then try to hit a street spot. Lastly hitting up some more coffee and visiting some good retail then beers. Nothing better. Not to mention this would all be happening during summer time.
Who else deserves some credit and recognition?
I didn’t go to school for fashion, instead I worked retail and skateboarded everyday. If you truly know both of those things you’d recognize two things, consistency and dedication. There’s nothing more powerful than working retail than being consistent w/ your energy and customer service to drive sales. In Skateboarding you can only receive the fruits by being dedicated. In fruits you have, creating a network, understanding style, branding, and industry. There’s not going to be a book on how to do these things you just need to be dedicated to the lifestyle.
I want to give a major shout out to William Anzevino who gave me my first intern opportunity (where you work for free to add on your resume) for his company that started my career in the apparel industry and which is why I’m currently working as a Senior Technical Designer