We had the good fortune of connecting with Kyra Sacdalan & Justin W. Coffey and we’ve shared our conversation below.

Hi Kyra & Justin, what role has risk played in your life or career?
Our entire business is based around taking risk. We ride motorcycles, chase off-road races, travel to 3rd world countries for the sake of creating content. And that’s just the physical aspect of the job. Being an entrepreneur comes with endless obstacles, all of which rely on your skills, experience and intuition to overcome (as unscathed as possible). But without risk, there isn’t really reward, and so no matter how challenging or terrifying those were that we’ve taken, most of the time, our efforts and wagers paid off. In hindsight, this might be a pretty generic statement, but it can be applied to so many things!

What should our readers know about your business?
I couldn’t say owning our business has been easy, but it’s been worthwhile and fulfilling. We’d rather struggle to build something for ourselves and ride the roller-coaster than just about any other option. Our business has succeeded, however that is defined, by being fluid. Our ability to adapt with changing times and demands has helped us stay relevant. And although we have often stood our ground on certain areas of the job at times, we still try to listen to our clients, find what voids they need to fill, what shortcomings we might have, if they’d like to try something different or scale things back… Then, consider what’s reasonable and achievable and try to find a strategy to reach the new and current goals. What we do – social and traditional marketing, PR, content creation, design – is born from our passion for travel, adventure, the outdoors and the innovative. We love to support local establishments and give back to the many communities we’re lucky enough to be part of. But there’s no less a sense of professionalism and a standard of excellence in how we conduct ourselves. And we hope, that if nothing else, we can inspire others to reach beyond their horizons, step outside of their comfort zones, to realize their full potential.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
First, we’d start their day off right at the Crepe Bar for some of the best crepes, toasts and other such delicacies. Day one will be more laid back. We’d probably take them to Taliesin West, Frank Lloyd Wright’s Southwest home and architectural school to learn more about Arizona’s legacy of design. Since we’ll be on the side of the Valley, we’ll indulge in organic soft serve at Shakes & Cones then walk it off in Old Town Scottsdale, stopping into the “Museum of the West” before heading up South Mountain for the sunset. At night, we’ll take it easy smoking meats and watching movies on the van. The next day, we’ll hike across one of South mountains many trails, afterwards, taking advantage of Phoenix’s incredible weather to take a dip in the pool. That evening, we’ll have earned our Tiki tour, Uber hopping to our favorite (and maybe even some new) Tiki joints in the Valley from The Bikini Lounge to UnderTow to the Captain’s Cabin or the Drunk Monk… But not before enjoying fine dining, cigars and rum at the Breadfruit & Rum Bar. If they’re still up for it on Sunday, we’ll drive north to Jerome and Prescott or South to Bisbee and Tombstone so our friend could soak in some new terrain, and even more Southwest history.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are so, so many people and organizations who deserve a shout-out. And honestly, we’d hate to start naming off a few and leave out others. So let’s just say that we wouldn’t be where we were without the incredible people in a our personal and professional life. For those who gave us chances and continue to open up opportunities for us to grow and succeed. We wouldn’t be where we are today without everyone who’s had even a tiny affect on us (good and bad).

Website: www.westx1000.com
Instagram: instagram.com/justinwcoffey, instagram.com/kyra_sacdalan and instagram.com/westx1000
Facebook: facebook.com/westx1000
Youtube: youtube.com/westx1000

Image Credits
Image credits to Justin W. Coffey & Kyra Sacdalan

Nominate Someone: ShoutoutArizona is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.