We had the good fortune of connecting with Linda Goldenstein and we’ve shared our conversation below.
Hi Linda, how has your work-life balance changed over time?
My thought process in starting my business: I have started a few businesses including my long running art business and in each case I was an opportunist. I saw a need and a market and created a business to fill that need. In all cases I needed to earn a living so I created a way to make that living. One piece of conventional advice that I disagree with is that you need money to start a business. Money certainly helps but it can be done without it. Risk taking: I wouldn’t have my business if I wasn’t willing to risk and just as importantly trust. The art business is very difficult to predict. I never know who’s going to buy what piece of art and when. Unlike most businesses that can create a budget from a steady income, sales in the art business are sporadic. It can be a fragile business in that the state of the economy and confidence in luxury spending plays a role, Yet I know that I have a good product that will enhance peoples lives so I’m willing to put it in front of a market that can collect, educate people about it, give them a good experience and trust they will support my business and that’s worked well for me. Habits that have helped me (in no particular order): 1) Coming from a place that is for the benefit of all, including me. I don’t sacrifice others so I can succeed and yet I don’t sacrifice myself either to succeed. Instead, I want everyone to benefit from what I do. 2) Surrounding myself with talented and gifted people. I have always known that my business is as good my team, which includes both artists and staff. 3) be a good communicator. 4) Try to get a good nights sleep – things always look better in the morning.. 5) Build healthy and trustworthy relationships. This is help to support my brand hugely too. 6) only work with nice artists and staff. 6) always be open to learn something new. Experiential education has taught me everything. 7) You have to have a thick skin if you’re going to have your own business and succeed. The most important factor behind my success and the success of my brand: Quality. Quality art and customer service. The second most important factor behind my success and the success of my brand is collaboration. I learned early on that I wanted to collaborate with others. Together we can do so much more. This is one of the main things that has grown my/our reputation. It also has been a beautiful way to support causes and charities, my business and other businesses in benefiting and growing. The most important lesson in my career has taught me is that I need to ask for what I want to have happen. If you don’t put it out there and you don’t ask, then nothing will happen. Don’t be afraid to be told no and come to the table with Solutions. Work/life balance: It took me a long time to learn that it is up to me to design my work life and my play life. Often, I think entrepreneurs are workaholics by nature and that’s the case for me. So I’m happy working a lot but I also understand that it’s healthy for me to have time off and take real breaks from my business. So it’s something that I design into my schedule now. How did I come up with the idea for my business? My business has always been outside the box so to speak. It started that way and has continued that way for 20 years. So I saw a need, I was working with great artists that wanted me to represent them on my own and knew that I could fill the need for collectors with great art…but I wanted to give something more in my business. I wanted to give a great life enhancing experience for my clients, my artists, my community and anyone that was interested in being in my business. My business has been a work in progress and continues to grow and change as a work in progress. If it wasn’t working for me in a particular location, I wasn’t afraid to move and try something new for example. Some people didn’t understand that and would criticize my business decisions but I had to follow my heart and instinct and that has served me well to where I am today.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’m not an artist, I’m the glue that holds artists together in my business. I work with noted and renowned local, regional and national artists in all styles and mediums including painting, sculpture, jewelry, fine art furniture & kaleidoscopes. I can appreciate anything that is well done, yet personally I like things that surprise me a little bit and I think That’s what people will find when they experience my exhibitions. The art represented is eclectic and I love curating exhibitions that show different kinds of art displayed beautifully next to each other. I think this shows collectors how they can expand what they have and be able to put something modern next to something representational for example. A big part of my business has been art programming that my artists participate in. Early on, I learned that I only want to work with artists that are not only great at what they did but nice people and a joy to work with. People get to meet these great artists and watch them work at my artist in residence program, artist receptions, lunch with an artist series and my own series generator with the cocktails at L’Auberge de Sedona.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
We would start each day at L’Auberge de Sedona for a delicious creekside breakfast and an art tour of my gallery’s exhibits., stopping to spin Shey Khandro’s Wheel of Compassion releasing over a billion prayers for peace, love & compassion and ringing cheston Trammel‘s reclaimed metal bells raising our spirits and vibration. We would visit with the current artist in residence at L’Auberge. Next, we would head out for a hike at West Fork, Devils Bridge or Cathedral Rock. It’s easy to find a new hike every day to experience in Sedona. It’s gorgeous and the weather is almost always great for hiking so it’s good to get out and hit the trail every day. We have many other great restaurants to dine in each day including Pump House, Mariposa, Mesa Grill, Open Range, Dahl & DeLuca, Hideaway House, Oak Creek Brewery, Renee’s at Tlaquepaque, Gerardo’s and more and Seven Canyons where I’m a member. We would take in some fun shopping and Gallery hopping at Hillside and Tlaquepaque and Greg Lawson Gallery in West Sedona. We would day trip up Oak Creek Canyon to Garland’s for a delicious lunch and onto Flagstaff and the Grand Canyon. It’s only a few hours from Sedona and a must see wonder of the world! Another fun day trip would be through old town Cottonwood for lunch at one of their many great restaurants and on up to Jerome for the exquisite views, more fun shopping, perhaps some live music and more great food. We would have to fit some spa time in and visit A Spa for You, L’Auberge Spa, The Spa Of Sedona, Sedona’s new Day spa. A trip to Sedona isn’t complete without a psychic reading. Check out the Sedona metaphysical Association for a list of noted physics and mediums. We would have to make time to visit the Chapel of the Holy Cross. My artist James Muir recently installed a breathtaking 33 foot tall bronze Christ of the Holy Cross sculpture inside the Chapel of the holy Cross. Such a beautiful and special place. In West Sedona, we would visit the Amitabha stupa and Peace Park. It’s a short walk to this sacred architectural element for Enlightenment . Don’t forget to circle eight times clockwise around the building holding your heart open for blessings. And we would end each evening in gratitude sky gazing and start watching Sedona’s beautiful night sky’s
Who else deserves some credit and recognition?
My artists have taught me a wealth of knowledge about techniques, mediums, style, inspiration and work ethics. I’m deeply grateful for all of the artists that I have worked with over the last two decades. Sedona Chamber of Commerce and Tourism Bureau. I’ve served on their board of directors for 14 years and have learned much about business, systems, community, tourism, leadership and collaboration from the other directors as well as former CEO Jennifer Wesselhoff. I’m grateful for the teachings of Abraham Hicks.
Linkedin: Linda Goldenstein
Larry Kane Patricia Griffin Shey Khandro