We had the good fortune of connecting with Lindsay Pascal and we’ve shared our conversation below.
Hi Lindsay, we’d love to hear more about how you thought about starting your own business?
When starting Casa Botanica Design our aim was to design a collection of planters and pots that broke out of the traditional designs in the marketplace. My background is in hospitality design and I knew there was an opportunity to create something new. Our original intention was always to do some kind of business that combined Mexico and design as Jorge is a native. We lived in Mexico for a year right after we married and that’s when we started to really solidify the idea of creating Casa Botanica Design and focusing on unique and high quality concrete pots and planters.
Alright, so let’s move onto what keeps you busy professionally?
I began my career as an interior designer in the hospitality industry, and although I loved what I was doing as the head Design Manager for a resort company in Southern California, I always dreamed of creating design that was original and conceptually more in line with my aesthetic. Every design we add to the collection is part of a broader concept and keeping that story coherent can be a challenge, especially when there are many considerations to keep in mind. There have been many challenges to overcome along the way and we take on one at a time, staying positive, realistic and open minded if there is a new solution that we have not previously considered. Staying flexible has been key, especially since we’ve weathered the last year running the business with our small children at home. However, we believe in our brand and we feel that conviction along with our dedication to original design and high quality sets us apart. Casa Botanica Design really aims to connect people to the natural world, our materials and designs reflect that goal. We firmly believe plants have a calming and nurturing effect, connecting people to the earth. We also believe design serves to inspire spaces and therefore people.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We’re a bit new to Arizona so we’re still getting to know our way around but we have found a few favorites that would be on our list. If it’s a hot day, we would definitely pack up the kids and head to Salt River with a picnic, tubes and fishing poles. Both Arcosanti and Cosanti are a must and we love to walk thru the Desert Botanical Gardens at sunset, grab a drink and sit on the patio at Gertrude’s. If time, a visit to Frank Lloyd Wright’s Taliesin West for some local architecture.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
As a husband and wife team I would have to ShoutOut to my husband Jorge, who’s rare gift is to believe in the talent and dreams of others. Jorge has supported this dream and also worked tirelessly in the creation of Casa Botanica Design from the beginning.