We had the good fortune of connecting with Lisa Rehurek and we’ve shared our conversation below.
Hi Lisa, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
I had been branding myself as a business consultant, and frankly it wasn’t going very well. It was sluggish and I was having a difficult time getting clients because I was too broad. I knew that. I was on a quest for my niche, a way to narrow my focus. I started to get calls from prior colleagues asking me if I still did RFP work. I’d take the work, because I needed it. I remember being out to dinner with a friend, who knew of my struggle to find my niche, and she pointed out that my niche may have just found me. It was right in front of my face. And so, The RFP Success Company was born!
What should our readers know about your business?
I founded The RFP Success Company to help businesses who respond to RFPs (requests for proposal) as a way of winning business. It actually took me some time to focus on this niche, despite the fact that I have over 25 years of experience developing, evaluating, and responding to RFPs. Sometimes we just can’t see what’s right in front of us! What’s been so satisfying for me is that we are doing a lot of fun and innovative things in an industry that is somewhat old school. We like to show up with a hot-pink shag rug in our exhibit booth, amidst a sea of navy blue pop-up banners. We love to show our clients how to have fun with an RFP response. We are delivering content in new and innovative ways, and are simplifying the way people look at RFP responses. There have definitely been challenges, and there will continue to be. One of my favorite things is finding ways around those challenges that provide our clients with the tools they need to do better and win more.
Any great local spots you’d like to shoutout?
Oh, so much to see and do here in Phoenix with plenty of variety. I’m a foodie at heart, so I’ll start with the food scene. I’m in love with Tres in Tempe. I hope it survives through this environment we are in right now. It’s been a great place here in Tempe. Another great local spot is Copper and Cotton, also in Tempe. It’s also worth mentioning a couple of my favorite Mexican food joints —Carolina’s for the best bean and potato burrito ever, and then Casa Reynosa for Machaca and margaritas. For a little more elegance, cocktails at Jade Bar at The Sanctuary, complete with a Cantaloupe Martini — is one of my fav! They have the best views, so it’s best to get there before sunset. I’m also a spa junkie, and my favorite spa in the Phoenix area is Joya Spa at the Montelucia Resort.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are SO many people who deserve to be mentioned here. I am super blessed to be surrounded by an amazing family and group of friends who have always been supportive of me, even if they didn’t understand why I kept going. And for mentors and bosses, both the good and bad, who taught me so many amazing lessons. BUT, I do want to give a specific shout-out to my dear friend Arlene, who at one point scraped up $20 so I could put gas in my car. This was many years ago, during a time when we were both in financial woes, so it was a huge gesture on her part. And it was a turning point for me in my business. She believed in me, and that gave me a much needed boost to believe in myself and keep going.