We had the good fortune of connecting with Ryan Luke and we’ve shared our conversation below.
Hi Ryan, how did you come up with the idea for your business?
The idea for my business came to me after I realized I possessed a skill set that not many people in my circle of friends had. My company focuses on personal finance and developing proper money habits. The funny thing is I never intended to create a business. My business started as a hobby and quickly sprouted into a business. I have learned so much from my hobby turned business that I wish I would have started earlier. Initially, I recognized that the new employees in my organizations were not given the proper tools or knowledge to make the best retirement choices in their youth to set them up for success in the future. The key to developing smart money habits is to start young. However, most of us learn how to manage our money after we have repeatedly screwed up. Our need and desire to change comes out of desperation rather than prevention. Due to this insight, I began writing a book that I would distribute to the young officers at my police department. After writing about a hundred pages, I spoke more with these officers and quickly realized I was wasting my time. This younger generation was not a fan of reading old school books. Instead, they enjoyed learning by reading blogs and watching YouTube videos. This pushed my old school idea into a new digital age of online publications. From there, I learned how to create my website and how to my content for search engine optimization (SEO). Ironically, I discovered these new skills by reading blogs and watching YouTube videos. Maybe these young kids were on to something. My business idea came from recognizing a need in my immediate community and my ability to fill this void.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Rather than succumb to failure and giving up, I have trained myself to pick myself back up, learn from my mistakes, and try again, no matter how much I feel like a failure. The continual two steps forward, one step back, has proved to add up to many steps ahead throughout my career. In regards to my finance hobby turned business, I have implemented a similar approach. I am almost obsessed with success and refuse to give up. Because of this, when I stumble, I find out what I did wrong and try again without making the same mistake. I strive to avoid making the same mistakes twice. These factors have helped create my success as well as the success of my brand, Arrest Your Debt.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If I were planning a week-long excursion with a good friend of mine in Phoenix, Arizona, I would start with some of the local experiences. Phoenix is home to some of the best local hiking spots in the United States. My favorite early morning hiking spots include Piestewa Peak Summit Trail at the Phoenix Mountain Preserve and the Hidden Valley Trail Via Mormon Trail in the South Mountain Preserve. After a morning hike (and a quick shower), breakfast would definitely be on the list. Some of my favorite breakfast joints in Phoenix are Matt’s Big Breakfast in downtown Phoenix as well as Lux Central. While we were downtown, a stop by the historic Phoenix Police Museum would be a must since I am in law enforcement. If my buddy were visiting on the first Friday of the month, he would be in for a treat. First Fridays is an event in downtown Phoenix that hosts local artists, street performers, local bands, great food, and a fun atmosphere. The First Friday event would definitely be one of the Friday night activities. Finally, I would take him by Desert Ridge Marketplace for a few momentos to bring home.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
First and foremost, I want to give a big shoutout to my wife, Courtney, and my kids Kori, Caleb, & Lincoln. I spend most of my free time on the computer because my financial business is secondary to my police career. They have been incredibly supportive and patient on those days when I should have been paying more attention to them instead of this computer. Secondly, I am a big fan of Tony Robbins. His enthusiasm for life and the ability to motivate others is something I inspire to be. His book, “Money: Master The Game,” was also an incredibly powerful and insightful read that significantly furthered my financial knowledge.