We had the good fortune of connecting with Liz Jurado Armendariz and we’ve shared our conversation below.

Hi Liz, what was your thought process behind starting your own business?
As a consumer I was always very concerned about shopping online and having to return my items because I didn’t like the item or it didn’t appear to be what it look like on line or it didn’t fit to the proper size that I requested. When starting my boutique this was a huge part of the thought process as I decided to be as clear as transparent with showcasing my items and making sure that all wearable items are fitted with real life models instead of mannequins to ensure we have true to size online fashion and everything is tagged to its proper size keeping our return rate minimal to zero and customer satisfaction at 100% while increasing customer purchase rate.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Hola Everyone,

My Name is Liz Jurado Armendariz and I am the proud Founder of Shop Phoenix Glam AKA Phoenix Glamour Boutique I am an Arizona Native but was born in Chihuahua Mexico.  It all began my sophomore year in computer class when we were asked to create a power point presentation on what we would like to do when we got out of high school as a career. My initial goal as I attended a vocational high school was to attend interior fashion technology & design classes however I wasn’t drawn too much to the way the classes were taught but I still proceeded to create my power point presentation on what my mind had set as a dream career and designed a world of fashion with my own designs and private labels & creating my own boutique as an entrepreneur.

At the age of 21 back in 2007, I was able to bring to life what I always called my power point dream and officially open my own boutique and launched my own line of designs by the name of My World My Fashion LLC. Sadly enough a year after the launch of the boutique the economy crashed but that didn’t stop me, I continue to sell online although the physical store shut down successfully keeping my clients. In 2010 I decided to take a break from the fashion industry to rethink new ways on coming back stronger than ever with new and better ideas keeping in touch with a lot of our loyal customers. In this break from the fashion industry I had my Daughter Alexa who is now 8 years old & who is now my pride and joy and thanks to her I got the push I needed to re create my dream into something bigger and better.

In 2017, I decided to re-launch under the new name Phoenix Glamour Boutique also known as shopphoenixglam.com We slowly started growing our brand & aside of launching our online store we opened a boutique in Nuevo Grandes, Chihuahua Mexico which was a total success, after a year of lauching our online store I decided to launch our second online store Chingona Style Fashion Hub to help expand our customer base by launching exclusive Buchona Style Fashion. We have evolved throughout the years and continue to grow.

The sky is the limit for me right now with the launch of my own beauty line Diosa Beauty Creations & Cosmetics and soon to come Lexi Buchona Clothing Co an exclusive Collection of clothing inspired by my daughter Lexie that will be added to The Glam House Designs. The growth and excitement I bring to my boutique is all focused around my customer, I want to make sure that all of my customers are 100% satisfied not only with my customer service but also the merchandise & that they see how involved I am with the my customer engagement to build good rapport. Being a small business means personally working your business and staying connected with your customers. Small details go a long way!

One of the biggest obstacles that I have encountered as an entrepreneur since the relaunch of my boutique has been dealing with my personal health issues unfortunately after a bad car accident in 2017 I discovered that I had fibromyalgia along with other autoimmune diseases & physical injuries that on a day-to-day basis I have to fight. The fight is worth every day not only for my family but also for the passion of doing what I love.


Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If I could show you Arizona in one week I would take you to local events around the valley! Car shows, Westgate night live, North Scottsdale day fun such as aquariums, fun art museums and the zoo. To finish up the week go up north to Sedona and Flagstaff to enjoy Arizona‘s nature. Throughout this visit I would not resist having to take you to my favorite eating spots, one would have to be a taco Tuesday so that I could take you to La Bamba tacos in El Mirage and a Friday night dinner at Babbo’s Italian eatery In surprise. You would be amazed the things you would find here in the valley.

Who else deserves some credit and recognition?
Although the pandemic hit pretty hard in 2020 we have seen a high demand for online shopping and continue to grow. In 2021, I was presented with a great opportunity to participate in a World Wide Fashion Show hosted by Super Chic Fashion Week and that opened a door of opportunity for myself and my business, not only has Shop Phoenix Glam became part of the Super Chic Fashion Show Tour but it has also been featured in Google News and many other news journals and publications throughout the web as part of its participation with Super Chic Fashion Show by presenting our brand and designs in fashion shows throughout the United States and Europe soon to come. as the founder designer & brand creator of Shop Phoenix Glam, I was offered the great opportunity to become the Miss US Nation Pageant Coordinator for the Arizona and California West-Coast Region Giving my boutique the opportunity to become a proud pageant sponsor. In the month of July we also had the great honor of being featured in a local magazine as one of Phoenix Top 40 under 40 Entrepreneurs. In this journey I have had the pleasure of working Alongside a lot of great people two of them being my good friend Lyndon with slushershots who is now my boutique photographer and the beautiful Miss Teen Arizona US Nation Jennifer Theis Who my boutique Proudly sponsors through her pageant & modeling career. Thanks to all of the existing and new customers we have created along this journey we are who we are today and without you we couldn’t be here tomorrow. Being a business owner can be stressful but having the support of a loving family through my journey is the best feeling ever! A huge thanks to everyone who has shown their love & support from day 1 without doubting we would be where we are today!

Website: www.Shopphoenixglam.com

Instagram: @shopphoenixglam

Twitter: @shopphoenixglam

Facebook: @shopphoenixglam

Other: Follow us on Twitter Tumblr or TikTok @shopphoenixglam

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