We had the good fortune of connecting with Kelsey Rausch and we’ve shared our conversation below.
Hi Kelsey, can you walk us through the thought-process of starting your business?
I have always had an entrepreneurial spirit. When I was 10 years old, I would take all of my dad’s office employee’s lunches out of the communal refrigerator and sell them back to them at what I dubbed “The Pit Stop Cafe”. That spirit has carried through in so many forms over the years. However, once my corporate event job was taking off it was terrifying to leave the comfort of a paycheck and benefits, not to mention a 401K program. Then in February 2020 COVID made its way to the states and events were cancelling at alarming rates. By March 2020 there were no more events, I was laid off and a bit panicked about what to do with my career. I shortly thereafter realized I was handed a very unique opportunity; to follow my dream of being a business owner and I was able to receive a government paycheck to support this ambition. Honeybee Events, LLC was born in May 2020 at my kitchen counter with the idea of bringing a unique and immersive approach to events; the crazy, outlandish, I’ve never seen this before ideas. With that approach, our team is able to bring so much happiness, excitement and ultimately togetherness to our community.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Honeybee is different from other event companies because we refuse to be the same. I always want there to be new ‘magic’ that most people have not had the pleasure of experiencing before in every event we do. When I see laughter and smiles on everyone’s faces, I know we were successful.
Event Planning can be a very stressful and taxing career. However, if you are a person that is positive, organized and creative you might just fall in love with events like I did. Overcoming hiccups and challenges in events will become rewarding and exciting. Then each time you learn and grow and your forsite gets a little further each time. The most important phrase I learned along the way when someone comes to me with an issue at the event to manage is, “Okay what’s the problem, let’s find the solution.” Everything can be solved with the right attitude!
The biggest lesson I have learned in event planning and management is, 9/10 nothing will ever go completely according to plan. Even when you think you’ve thought through everything and have an A, B & C plan, life happens baby! It’s how you handle the disruption smoothly that is important.
My biggest takeaway from starting a company in a pandemic is that passion and love for what you do conquers all. Never give up, because when there is a will, there is a way to make it happen.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I enjoy activities that include: wellness, socializing and luxury. So if my girls are coming to town, we are doing it all darling. We would definitely start by trail running the 32nd/Lincoln Piestewa Peak trail. Followed by breakfast and a show at HBxHB (Honeybee Events + The Herb Box) Drag Brunch. After that we would enjoy the rest of the day at Montelucia’s Joya Spa getting facials, massages and tanning by the pool. We would of course have to dine at Hillstone for dinner, followed by a nightcap cocktail at 36 Below.
Who else deserves some credit and recognition?
Tressa Rini – She built Honeybee Events with me and sees the vision & future in the events industry. We make an un-bee-lievable team and she inspires me every day.
Andy Madura – My first mentor in the events industry. He always pushed us to design without a box to be in or outside of. There are never limits to his creativity and vision.
Instagram: @myhoneybeeevent @kelseymorganr
(Emerald Desert Photos – Harley Bonham Photography) (Vino ed Estate [Amalfi Coast] – Trauscht Media)