We had the good fortune of connecting with Liz Tavarez and we’ve shared our conversation below.
Hi Liz, what role has risk played in your life or career?
Risk taking is inherent with growth. If you don’t like where you are, you have to take a risk to get out of that spot. Changing anything is always going to be a risk, but we don’t look at risk as what could be a future failure. Nothing is failing because you tried something and it served its purpose for the time. So even if you “fail” at something, it is really just a step towards whatever is next for you. That definitely helps to not be so scared of taking risks.
Alright, so let’s move onto what keeps you busy professionally?
I was working in commercial insurance as an account executive for 13 years. My husband Juan and I were friends with Emily and Elle, and we had kicked around the idea of starting a business together one day. The pieces fell into place and it almost didn’t even feel like a decision that needed to be made. We started The Coronado in 30 days, got a space, and opened up without actually knowing what we were doing. We joke that we still don’t know what we’re doing, but looking back at the past 6 years, the challenges we’ve been through, surviving a pandemic… I’m very proud of our tenacity. It’s not easy, but the other choice is to give up. Challenges will come and you get through them the best way you know how.
Our goal has always been to be the best at what we do, and push ourselves to be better all the time. We don’t want to just be the best “vegan” food, we want to be the best food, period. Vegan food doesn’t have a great reputation, and rightfully so. We strive to change that reputation and the best compliment we get is when someone brings their omnivore friends and family and says even they loved the food!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
There are so many awesome places around town! We’d probably do some shopping at some local spots like The Found House or Bunky Boutique, hit up Baba’s Falafel and Baby Boy at The Pemberton for food and drinks, maybe go up north for the day to Flagstaff, catch a show at Valley Bar or Crescent, or go for a hike at North Mountain. The weather is perfect right now so really anything you can do is awesome!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My business partners! They are the ones down in the trenches getting things done, and the only ones who truly understand the unique position we are in. Juan Tavarez, my partner in life and business, Emily Spetrino and Elle Murtagh. We are like family as we’ve known each other for so many years, fight like family, and love like family.