We had the good fortune of connecting with Lori Oberbroeckling and we’ve shared our conversation below.
Hi Lori, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
For years, I thought, “It sure would be fun to write a book!” About what? For a long time, I had no idea. In the past few years, many moms started to ask me, “How do you do it?” They were asking me, how do you work full time, have a husband who travels weekly, and still seem to get it all done. And still seem happy! I realized, especially thanks to 2020 and all the unexpected delights that have come along with this year, that I was actually doing some things not everyone was doing. I wrote the book “Secrets of Supermom: How Extraordinary Moms Succeed at Work and Home & How You Can Too!” to show working moms that they can absolutely have it all, if they want it. They can have both a fulfilling career and an amazing family life. They don’t have to sacrifice one for the other; they just need some tested skills and strategies to make it work.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I have spent the last 16 years working in clinical research on a fast climb up the corporate ladder. In 2017, I started a photography business and writing for a blog as a creative outlet on the side. All this while raising 4 busy kids with a husband who traveled weekly for work. Was it easy? Ha ha, definitely not! I learned that I need certain things in my life in order to keep all the balls in the air. I wrote the book Secrets of Supermom: How Extraordinary Moms Succeed at Work and Home & How You Can Too! to share these secrets with other moms who are struggling with energy, time and balance. A few key lessons? -Good habits make things easier so you can focus on the big goals. -You can NEVER wake up with your kids. You need a good morning routine to own the day BEFORE the day owns you. -Never be too proud to ask for help. Teamwork really does make the dream work. -Good food and moving your body can change everything. Energy, focus and motivation are all reliant on a healthy body and mind!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Having been born and raised in the Phoenix area, I think it is a great place to visit and to live! If my best friend were visiting for a week (and we will assume that COVID-19 and the resulting restrictions don’t exist), we would definitely make sure to head north to Sedona for at least a night to do some hiking, take a jeep tour, and eat at Dahl and Delucca or Elote. Once we returned to Phoenix, we would take a few hikes/desert walks including Jewel of the Creek in Cave Creek, Thunderbird Mountain in Glendale, The Waterfall Trail at the White Tanks, and Camelback Mountain, if she was feeling up for a real challenge. We would head to South Mountain and enjoy the view of the entire city. We would eat bean and cheese burritos and chips and salsa at Valle Luna. We would head to Postino and share a board of delicious bruschetta and a bottle of Stagedive Pinot Noir. We would brunch at Hash Kitchen. We would window shop for art in Old Town Scottsdale, pose for photos with the murals at Roosevelt Row in Downtown Phoenix, and take selfies with the LOVE sign at the Scottsdale Civic Center. With the kids, we would go see Zoolights at the Phoenix Zoo and enjoy the beauty of the desert at the Desert Botanical Garden. We would pretend grocery shop and run through pool noodles at the Phoenix Children’s Museum. We would spend LOTS of time at the pool and go down the slide at The Pointe Squaw Peak. What a fun week we would have!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I am so grateful to my husband for supporting me with this wild idea! Although I had the idea to write a book in my head for many years, I had not actually ever told him [How often do we keep our wild dreams a big secret!?!?]. When I went into his office one day and exploded, “I want to write a book!” he could have dismissed me as crazy. When I went on to tell him all the details, he could have said it would fail. He could have thought I would fail. Instead, he said okay. He believed in me. And so I believed in me!