We had the good fortune of connecting with Madison Edens and we’ve shared our conversation below.
Hi Madison, how do you think about risk?
Risk is everything. I left a very comfortable government position with amazing benefits to start a business on my own with a new baby. Talk about terrifying. But it allowed me to use that “fear” I had inside and really push myself to the best of my capabilities. It’s allowed me to free my creative side and truthfully it’s the best thing I’ve ever done for myself.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My name is Madison and I’m the owner and creator of My AZ Picnic. I started my career as a Utility and engineering Assistant/ Compliance Coordinator for the Town of Cave Creek. After years working in local government, I realized something was missing. In feb of 2020 I gave birth to my son and during that time the pandemic had hit the whole world and we were all feeling a little lost. As a new parent I found myself without any help or places to go with my boy. We ended up in parks together a lot, and then my idea came to me. For months I planned and prepared, and finally I gave in. The excitement completely overwhelmed me and I started my pop up picnic company. Within the first month I generated enough revenue to pay off my expenses. I was thrilled, but also terrified cause I was a one man show doing all this work coordinating, marketing, designing and all with a baby. But the opportunity to bring happiness and joy to another out there needing a smile after a long day was the reason I built this business in the first place. There are many picnic companies out there and all with different messages. I applaud them all for being brave during a time where we were all afraid of tomorrow.
Who else deserves some credit and recognition?
Throughout my career I have worked day and night in local government serving my community. I believe that through those years I have learned a level of understanding and recognition for my communities needs. during the covid epidemic, as a new mother I truly realized what it meant for families to have real personal time again. This helped me create an experience for others to enjoy that was way beyond just a stroll in the park.