We had the good fortune of connecting with Magdalena Alvarez and we’ve shared our conversation below.

Hi Magdalena, what was your thought process behind starting your own business?
My thought process behind starting my own business was being my own boss and being able to create something original that had connections to the place I call home, Ensenada. I wanted to create something that wasn’t really seen in business industry, mainly food truck business. Which was all women owned business. I wanted to create a place of comfort, safety, and good food for everyone.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Something I am most proud of is the team of empowering women, we have created. The loyalty we have gained from customers and the atmosphere we have create from the delicious food, good hospitality, safety and comfort. We have shown to society that a workplace that is usually dominated by men, that a women can do the same job as well. Especially with our location, people expect you to have a men involved to protect the business. But as a team we have seen that the location of our business, our community is build upon prejudice commentary. Respect isn’t given, it is earned. We have earned our respect with our community by building trust, respect and equality.

I got to where I am now is all because of perseverance. My business wouldn’t be where is it now, if it wasn’t for my team and loyal customers. No it wasn’t easy, because the path isn’t easy, you make mistakes, you fall down. Each day we grow to become better and to improve this business. I wouldn’t say overcoming the challenges was an easy step. But I started by learning from my mistakes and gathering opinions and advice from my team and those who matter to me.

Some of the lessons I’ve learned along the way is that you are strong than what you give yourself credit for. You can achieve your goals but you have to fight for them, they don’t come easy. Most importantly working as a team, because communication and teamwork can make you unstoppable.

I want the world to know about my business, my story and myself is as a women you can do anything you can imagine. To not give up when time gets tough. We are a business who wants to give our best to our customers. We want to bring a little piece of home down to Tucson. Which isn’t really seen here. Norteña del corazón.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend was visiting the area, I would want to show her downtown Tucson. I would take her to Barrio Brewery for delicious wing and local beer. Take a stroll down Downtown at night, to then hit 4th Ave to have a drink at Box Yard. Also take a camping trip up to Mountains Lemon, mainly Rose Lake Cayon to enjoy the beauty of nature and having no service to enjoy our day without being stuck on what happening through our phone screen. Also enjoy a good concert at the Rialto Theatre.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
The person I want to dedicate my shoutout to is my Mother because the person who I am now is all because of her. She showed me the true definition of power, confidence and independence. She given me the opportunity to grow as a person but still receive guidance although my life. She showed the beauty of the kitchen, to never give up no matter how many times I get knocked, and to always get back up not matter how hard the fall was.

Website: EnsenadaStreetFood.com

Instagram: @ensenadastreetfood

Facebook: Ensenada Street Food

Yelp: Ensenada Street Food

Image Credits
Rachel Espinosa

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