We had the good fortune of connecting with Michele Peterson with bfitCRYO and we’ve shared our conversation below.
Hi Michele, what was your thought process behind starting your own business?
To help as many people as I can to be the best version of yourself without breaking the bank. I know it sounds cliche, but, I’ve been in the fitness industry for a long time and I know how expensive it can be. People think that their only option is surgery, not the case! I want men and women to always feel their best!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
What sets me apart from all the rest is I’m hands on and with all my knowledge with doing triathlons, fitness shows, being a certified raw food chef and just life itself. I not only just kill fat cells, tighten the skin, remove cellulite and offer facials, I was a client before I was an owner. I needed to tighten up my stomach before a fitness photo shoot, which I tried all the lotions and potions that were available and nothing worked! But I heard of this technique, combining cold temperatures and warmth to tighten the skin, so I gave it a go!! I was WOWED when I saw just after one treatment how much I was able to get the skin tight!!! I knew I had to share this amazing machine with others!!! I also share my experiences in all categories to help you achieve your fitness goals, from food to exercises, and getting your mind straight. I’m not a therapist or anything, I can just share my personal experiences that seems to help people out a lot, kinda like, been there, done that! Lol! I’m mostly proud of being able to help people and just watch their confidence blossom as we go along. I get a kick out of seeing my clients wear less and less clothing cause they feel more confident! When I started my business, I cannot lie, it was pretty easy, things just fell into place , like this is what I am supposed to do with my life! It sometimes take a lifetime before someone finds that! Lessons I’ve learned, well, I guess I would say, marketing it’s not that easy! I mean, people say, if you have a passion for something it’s easy to sale!! Ummm no not true at all lol!! I guess that’s because people have been scammed so many times in their life that they’re pretty much afraid to try something that doesn’t require surgery.. I would like for people to know that, surgery isn’t always the only way! There is other alternatives, like what I have to offer! I use a unit that’s pretty new to our country. It was released only about 4 1/2 years ago to us from Europe. The T-Shock by Pagani is the newest latest machine in the US and it’s closest you’ll ever get to a magic pill! The T-Shock combined with diet and working out will help you get to that next level of your fitness goals!! Also, I offer cryo facials , no needles involved! It’s more of the natural way of helping diminish those fine lines and wrinkles, Beauty at Sub-Zero!!!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Hands down Old Town Scottsdale! There’s everything there, restaurants, shopping, and the night life! Not to mention Fashion Square Mall, all the stores and boutiques! I mean Scottsdale has everything!! I don’t usually go out into the night life much these days. After getting married, starting my business, gym life and being a grandmother there’s really not much time left lol! I also would like to add, I would most definitely visit Boulders Resort, Great Spa and scenery!!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My husband, family and friends!
Other: Nextdoor – bfitCRYO
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