We had the good fortune of connecting with Nazila Sawhney and we’ve shared our conversation below.
Hi Nazila, what do you attribute your success to?
Nazila Couture’s approach to fashion is more than just beautiful clothes. It’s about sharing a feeling, and an experience. The clothes should make one feel excited, powerful, confident and above all a feeling of belonging in a tribe of women who uplift each other, and create opportunities where not possible otherwise. NC is a brand that goes beyond selling products, every garment is made with a purpose and an actual story. The stories are about people, and events that has impacted our society at large. Stories lead to more stories and people tend to love a story that is authentic. Ultimately NC’s focus is around people! How does this brand impact the people I interact with? That’s what the thought process is for me before designing a collection. I have learned to realize that when we shift the focus on client versus the product, there is mutual respect and trust. There is nothing more beneficial then this human connection. The marketing and sale aspect of the product is secondary. NC brings garments that are original in design, with fine fabrics and highest level of quality and authenticity. While our world is changed, we at NC have always embraced uniqueness, quality, and above all serve to achieve the highest level of customer relations and support. Our #ncfamily is growing and I couldn’t be prouder!
Let’s talk shop? Tell us more about your career, what can you share with our community?
My brand story is ultimately about how my brand can impact people. Each collection is inspired by a person, or an event. Once my collection is complete it’s shown through a fashion show, usually about 60 pieces come together to tell a heartfelt story. The clothes reflect details of the story, for example my last collection was about a poet and some pieces had lyrics from her poem on wearable garments, subtle but authentic. The fashion shows generate funds which are then allocated to a relevant cause locally or abroad. NC raised funds for Phoenix Children’s hospital. This year I am excited to include my clients to walk the runway as a toast to real heroes in our community during the pandemic. We all benefit when we listen to what people really want, women want to feel appreciated, honored for who they are, and their achievements. NC is proud to recognize and celebrate these women. During the pandemic I was blessed to be able to sew medical masks and cloth masks for health care workers and my community. Medical masks and cloth masks were donated, and the community donated in return to a wonderful cause, supporting workers and wage earners with daily meals. It was a wonderful accomplishment. NC is still supporting daily wage earners and displaced migrants in Mumbai, India and Kabul, Afghanistan as well as supporting locals in need.
Any great local spots you’d like to shoutout?
Hypothetically speaking I would take my friend to Old town scottsdale, it is worth a visit. The old town charm and the line up of small businesses makes for a unique experience. Fashion square mall now offers fantastic food and entertainment. I love Nordstrom Cafe. Used to be my Saturday fix, delicious, and fuss free. Of course, last but not least my friend would spend half a day at least at my home studio where she would play dress up with the latest collection.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Mahek Sawhney A class of 2020 graduate. I am proud of the way she has taken on the latest challenges of our changing world. She continues to demonstrate grace, patience and compassion.
Facebook: Nazila Couture
Yelp: Nazila Couture
Photo @ akreation Photography