We had the good fortune of connecting with Nik Ridley and we’ve shared our conversation below.
Hi Nik, what do you attribute your success to?
I think the most important factor behind my (Brand) success is that I care about what people want. My job is to create and I honor the balance between what I like and what others are attracted to. I see art as an ancient medium for connection – a reason to dance, sing, and familiarize ourselves with one another. The Carnival. Parade. Family Cookout. And, at its core, each element must be pleasing to the participant, customer, and client. The success of my Brand is “customer-caring” centered.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I think that my art is distinct in its color selection, the eyes, and the push and pull between geometric, straight, and curved lines. I am most excited about my new sofa pillow collection! We officially launched in February and our expectations were blown away – some really fun, modern designs. Plus, it’s a good feeling knowing that someone chose to enhance their personal space with something we created. Good vibes. Professionally, I got to where I am today by: 1) being Blessed to have had a strong educational foundation, 2) having the nerve to believe in myself, 3) failing miserably (many…times) 4) surrounding myself by Good people To be sure, the journey is not easy. It’s a different brand of difficult. As a small business owner, it’s on you. If you call off work, you may regret it because there is no guarantee. Plus, you got life and all that comes with it. And time is money. So, it’s a different kind of difficulty that being a small business owner entails. I overcame the challenges by not giving up. If I had to dither it down to one lesson, this is the lesson that I have learned. Keep swimming. It’s also a formula that I use in real time. It works. It’s the only thing, short of certain circumstances, that can truly stop someone. More importantly, I have faith that I’ll figure it out along the way. I want the world to know that I love what I do. And I love the smiles that come along with it. I want the world to know that I appreciate and honor the experiences and connections that doing what I do, brings. I want the world to know that if I can do it, you can too.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would take my best friend to Roosevelt Row in Downtown Phoenix and go to eat/drink at: 1) Taco Boys 2) Trapp House BBQ 3) The Churchill 4) Carly’s 5) SmoothBrew Cafe 6) Jobot Cafe Then to the Art Museum, Heard Museum, Music Instrument Museum… Then to nightlife at Hanny’s, Anywhere in Tempe, and Scottsdale
Who else deserves some credit and recognition?
BIG Shoutout to my mother, Linda K. Hill for teaching me the “art of eye.” Her fashion sense and home deco game was fierce! She also had a gift with the written word and was eclectic in her tastes and sensibilities. It’s ironic how art and a healthy appreciation for beauty shapes an individual. Without my mother’s influence, I don’t think I would have been the right cup for art’s water (so to speak). I owe my ability to conceptualize, translate emotion and honor my voice inside, guiding my way. This is huge in creating, as it allows me the freedom and courage to express the raw and real. That’s my vote!