We had the good fortune of connecting with PAIGE FLEISCHMANN and we’ve shared our conversation below.

Hi PAIGE, we’d love to hear about how you approach risk and risk-taking
I am all for taking risks. I think the only way to grow and evolve with change is to take chances. That doesn’t mean you should blindly go into making changes. There are calculated risks you can take with proper planning. I have taken risks with my business by increasing prices when the demand for my services grew. I knew a few people might not be able to continue with me but the ones who could stayed as my client. This allowed me to continue to offer a high value service and not get me overworked and run down with too many clients and working over 40 hours a week. You have to be willing to accept that there will be some failure but it is how we as humans learn- through failure. When I am learning new techniques or skills to enhance my services there are always going to be some people who don’t understand it at first. They might think that if I change their programming that somehow that is bad. I have learned to speak openly and honestly with my clients about the new things I am trying to teach them and I try and educate them on why it is important or how it impacts their success with their fitness program. I think being a risk taker also means you are able to think outside the box. When the pandemic and first wave of forced locked down happened you had to be quick on your feet and learn to pivot into using the digital space to interact with clients. It was scary because there were so many different platforms that were available to conduct a live session it was hard to know which one would be the best to use. There was a new world to navigate in how to coach clients from their homes with minimal equipment. Sometimes the wifi had problems and there were connection issues or interruptions from family or pets. Thankfully, many people learned how to work with the tech and trust that I could still deliver a great workout. I lost a few people who didn’t want this kind of service though it was the only thing I could offer safely. I had to practice patience and compassion more than ever as people would forget their appointment times or need to cancel last minute due to someone getting sick. During this time I was only able to operate on part-time hours as so many were hoping that it would end soon and we would be able to meet at the gym in person again. I learned to focus on who I did have and let go of worry about if i would be able to attract new clients and recover my financial losses. Sometimes the best thing to do when you own your own business is to hire a mentor. Having someone help bounce ideas off of and help with big decision making is better than trying to go it alone. If you want to start small you need to be able to seek help from others who have been in your shoes. They will able to be a sounding board for you and help navigate your options. It might be scary and money invested up front but rarely will you be disappointed that you had a second mind helping you think everything through. Life is not perfect and you have to be willing to make mistakes and realize that that is all a part of the process. If you stay comfortable you will never change or grow as the market and economy continually does.

Alright, so let’s move onto what keeps you busy professionally?
What sets me apart is the dynamic systems theory I use in creating programs for my clients. Other personal trainers and strength coaches believed that we had motor programs encoded in our brain, and essentially a button would be pressed and out would come a gross motor pattern. This led to the prevailing thought that the expert athlete had less noise when completing movements. Training resulted in what you normally see at any big gym. Static exercise with isolation as ideal and a bodybuilding mentality. Recent research has now shown the expert has more noise when performing a particular task. Essentially they have more degrees of freedom to complete a specific task and more ways of solving a problem. SO… the Dynamic Systems Theory states that there are multiple subsystems that go into movement output. This includes the environment, psychological constraints, anything in the peripheral system, and the list goes on. The old way of thinking was a top down approach. We now know anything can affect the system and the expert has more ways of solving a movement problem depending on which subsystem might be the confounding factor. This leads to my approach which includes increasing movement bandwidth, increasing transferability of training and decreasing reliance on specificity of sport specific skills. Why would we want to do that? Because sport by nature is very asymmetrical and leads to imbalances. By training with a Dynamics System Approach in mind we can train the human body to increase resiliency and teach it more ways to solve a motor problem. I am excited that many of my clients see how new and different my style is and it is like nothing else they have ever done. It is incredibly rewarding helping people overcome pain, injury and improve their performance in sport and in life. When you have been in this industry for nearly a decade you have to constantly be willing to learn. I have a growth mindset and pride myself on not being too dogmatic when it comes to fitness programs for humans. Realizing that no two humans are the same and that there is more than 1 solution to any problems allows me to be creative at overcoming obstacles. I have learned that most people want to create lasting relationships and that it is important to create a winning environment where the person is excited to come in and do the work it takes to get better. I have studied psychology and change behavior in an effort to help all of my clients be successful at making goals and creating lasting results. Premier Fitness Systems was built upon the dream of creating a place to empower people to achieve a healthier way of life.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
When my friends or family come to visit Arizona I always have to take them hiking. One of my favorite hikes is actually a bit difficult so you must be willing to breath heavy and be ok with sweating. I love taking people to Piestwa Peak and doing the summit trail where they can get a full 360 view of the valley and see all the other mountain peeks that surround the city. After climbing down we would be famished and I would take them to Postinos Wine Cafe in central Phoenix where would sip on some pinot grigio and munch brie apple and fig bruschetta board. This local spot has a cozy atmosphere where you can sit outside and enjoy the palm trees. Then, we would do a little shopping at Muse clothing store or hit up Zia Records to check out old school vinyl records and other music stuff. If they happen to come in the spring time the next day we might check out an MLB spring training game and watch the Chicago Cubs play against the Arizona diamondbacks. After we get a lil roasted sitting out in the heat of the sun we might catch a cold beer at O.H.SO. brewery where they have tons of outdoor seating and a dog friendly patio for some playful pups. When it is nice everyone loves to BBQ in their backyard and enjoy a splash in the pool. I would make Margarita for them with fresh limes from our lime tree. Eventually, we would plan a drive up north to Sedona and seek out some more great hiking among the red rocks. We would do some shopping at the local Crystal magic store where we could have a tarot card reading or pickup some neat gemstones. While in Sedona ,we would do like the locals do and eat at Chocotree where they serve vegetarian dishes that are incredibly satisfying. It is so much fun to just walk around the downtown area and see all the local artist galleries with beautiful and fascinating works of art. We would end the trip with one last night out on the town and see a live music concert at the Van Buren or Crescent Ballroom. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Big shoutout to my bosses Greg McClean and Brandon Harris and all the Premier Fitness TEAM. Thank you for pushing me to grow big and think big.

Website: www.premierfitnesssystems.com
Instagram: ultimate_lady_badass
Facebook: https://www.facebook.com/coachpaigePFS
Youtube: https://www.youtube.com/user/premierfitnesss1/about

Nominate Someone: ShoutoutArizona is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.