We had the good fortune of connecting with Robert A. Lane and we’ve shared our conversation below.
Hi Robert, what role has risk played in your life or career?
Risk involves facing your fears, getting out of your comfort zone and having the confidence to believe in yourself. Sounds easy, right? I was a shy introverted kid growing up and there were many times I was too scared to go for things I wanted. Maybe it was all those “should haves” and “if onlys” that finally got me out of my shell.
When I started to believe in myself, taking risks became a challenge I embraced. In 2004 I created a meditation business called Crimson Lane Experiences and partnered up with a facilitator to produce guided meditation albums. The following year I formed RRP Studios which was an audio post production and music scoring business. I’ve been a musician since I was 13 years old and these were great creative outlets. Both businesses are still going strong today. The risks paid off.
In 2007 I was hired as Feature Project Manager at 20th Century Fox on the studio lot in Los Angeles and worked there until June 2020. During that time I have to say my favorite risk was buying a house in Sedona in 2009 because I knew that’s where I wanted to be and one day I would live there permanently.
After Fox, the one thing I was 100% sure was not going back to the corporate world. I made a major career change to do something I really loved and that was becoming a Personal Mindset & Health Coach. Definitely a big risk but nothing beats asking my wife to marry me on our first date…the risk of all risks! And she was crazy enough to say “yes.” What a risk-taker!
Building Robert Lane Coaching into the business it is today was the best career choice I ever made. This risk pays off every time I help a client reach their goals and transform their lives. I learned that taking risks is a great thing and whether you succeed or fail you can still be proud of your efforts.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Robert Lane Coaching is not informational, it’s transformational. Many programs show you the “how” but they don’t dive deeply into the “why.” This is what sets my coaching business apart from all the others. People set a goal and focus only on the outcome. Once the outcome is reached, they slip back into their old habits and end up where they started, or worse. You see this a lot in weight loss. I help people address the underlying reasons why they fail and break down the barriers that are stopping them from achieving permanent change.
My coaching business is divided into two camps – the first is helping men & women get down to their ideal weight and rebuild self-esteem. The second is focused on business professionals, teaching them how to better manage time and boost efficiency, productivity and confidence in the workplace while reducing stress and achieving work-life balance.
No matter which camp, I enroll my clients in an 8-week intensive that is tailored to their specific needs and goals. I work with them on a one-on-one basis, teaching them how to purge old bad habits, replace them with new good ones and by the end of the program they will reach their goals and achieve a permanent lifestyle change.
Honestly, the biggest reward I receive as a Mindset & Health Coach is watching my clients make amazing transformations. To see them so happy and confident, full of energy, accomplishing their goals and living the life they always dreamed of and deserved…it’s so gratifying.
I make sure that anyone who works with Robert Lane Coaching will have the support, guidance and an awesome accountability partner. I provide a positive and safe environment. What happens at Robert Lane Coaching stays at Robert Lane Coaching (and it’s much more rewarding than Vegas)!
Every client is unique and has a wonderful story to tell. I always learn something new from each person I work with. And coaching gives my life purpose. To have the ability and opportunity to help others…doesn’t get any better than this!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Well, this is Sedona and there are plenty of beautiful sites to see! Since it’s my best friend, I have a few “secret trails” that are not overrun by tourists. We would definitely hit those and I would also take my friend to watch a sunrise and a sunset over the red rocks. Of course, my friend would be sworn to secrecy about those trails. There are some cool restaurants throughout town but one of my favorite hangs is happy hour at Javelina Cantina. I’m gonna say it……BEST margaritas in town! Uptown has some interesting shops and there are a couple of cool shops in West Sedona as well. I would also take my friend to old town Cottonwood. Then we’d head up to Jerome to do a little bit of ghost hunting. Plus, there are a couple of cool spots to grab some food and check out the local music scene. We would also take a trip up to Flagstaff and hit up the shops downtown.
Who else deserves some credit and recognition?
There are many people who have supported me on my life journey, both personally and career-wise. I definitely have to give a Shoutout to my wife Aileen. First, to say “yes” to a marriage proposal on our first date?? She’s a keeper! That showed me how much faith she had in our relationship and she’s been my pillar of strength ever since. Another person I have to acknowledge is my business partner with Crimson Lane Experiences, Francis Crim. He’s supported me through some rough times and treats me like a brother. Couldn’t ask for a better friend. I would also like to give a Shoutout to the coaches in my coaching mastermind community. From Zander Fryer at HIC to my core group of coaching peers that have become dear friends, so much appreciation!
Aileen H. Lane Steve Walsh