We had the good fortune of connecting with Rosa Cardenas and we’ve shared our conversation below.
Hi Rosa, we’d love to hear more about how you thought about starting your own business?
My process has always been simple- I follow my passion. My passion has always been my driver in everything I do. I do things that make me happy, bring happiness to others or create a change for my community. I have always had a love for textiles. I loved color, texture, lines and dimension.. This love was cultivated through our family business (furniture and interior design) that we have had since 1982- still going strong. Daughter of immigrant parents a good work ethic was insitlled early on in my childhool. At the age of 9, I helped run the family business by interperting, answering calls, scheduling appointments and building the bridge between my parents and the customers. I quickly learned the world of an entrepreneur. I seen first hand with how much pride my parents would create these master pieces for clients and how happy it made my parents. They felt valued in what they did. This is where I realized how important passion was in what I did in life. I never had to work a 9-5 job, as an entrepreneur the hours can be long but so fullfiling. Through it all I have been able to create multiple businesses. All with a different reason as to why I started them but all passion driven. My love will always be as an Interior Designer however, having the opportunity to add wardrobe stylist to my repertoire is so rewarding. I am able to help clients become the best versions of themselves by helping them understand and love their bodies. I push them to try things that are outside their comfort level. I’m thantkful to be able to have the trust of clients at their most intimate selves. Your home and your body are in my opinion, the most important possessions we will ever own. Making sure that both are cohesive is crucial to creating balance.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
What separates me from others in my industry- is me. There are not many interior designers/wardrobe stylist. This makes my business very unique. I take a client’s personality and create a profile that is suitable for the based on their lifestyle and personality. I have the gift of color. I am able to quickly select color for someone’s home or for themselves based on specific principles. It becomes an art that combines a person’s personality with their preferences of their inner self. I unite it all to create a positive and logical flow for that individual or family. A large part of my time is spent on the psychology of color. Does the client need to be constantly stimulated or do they need to be in a calm surrounding? Because each individual responds differently to each color scheme. It’s my opinion that the selection of color for your home or for yourself determines your personality, mood and energy. I like to educate my clients on how color becomes a communication tool. An interior designer and wardrobe stylist are very similar and are an important part of who we are. This does not mean that a clients home will match their fashion style. Many times I find that some clients communicate their bold personality through their fashion style but in their home they are less bold- or vice versa. Having the ability to create and interior while also being able to help clients communicate through their fashion style is what separates my business from the rest.
Someone’s fashion style is a way of instantly showing your personality to the world- your home is no different.
I have a love and respect for color because I know the power and impact it holds.
I now have expanded the service of consulting to my clients to help them better understand the impact of color in their daily lives. What energy is being pulled and created through the color selection in their environment. I believe that the sooner we understand the importance of color in our lives. The easier it will be to be happy.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
The first place I would take my friend to visit is Fair Trade Cafe. It is my favorite coffee shop. I love the energy that you feel when you visit. That is where I refuel my energy. I would then have dinner at Hanny’s. It has a great mixture of people and a downtown landmark. I would also want my friend to experience Sedona and stay at the L’Auberge de Sedona. I am a spiritual person and would want my friend to visit the energy vortexes.
Without a doubt, the Havasu Falls is a must during my friend’s visit and stay at El Tovar Hotel has been our family’s favorite.
We would then start to close it out by taking her to some good restaurants like Christophers at the Wrigley Masion- the view is amazing. Not to mention some retail therapy at local boutiques and little shops in Old Town.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have a long list of people who have helped in my journey, all for different reasons. These are only a few.
*Angie Amarillas and Monica Villalobos from the AZ Hispanic Chamber. These two women were my first encounter when I branched out into the fashion world and opened up my boutique. They gave me guidance and the confidence when I needed it the most.
*Mary Rabago, is another pilar in my journey. She kept me relevant when I was feeling like I had nothing to share. She created space for me in her show. She seen how much value I had in what I did.
*Laura Madrid, GM of the radio show 1190AM. She gave me a platform on the radio to talk about fashion and lifestyle.
*Stephanie Vasquez, CEO/Owner of Fair trade Cafe. She seen me through my hardest times and kept me busy doing what I loved doing- interior design & wardrobe styling. She made sure that I stayed true to my passion and to myself.
*Carlos Velasco, CEO/Founder of Novle. He has been supportive and encouraging in my business ventures. Always making sure that I connect with the right people and making sure I have a seat at the table. He has helped me see the big picture and has helped me map it out. One of the realest of them all.
*Marcos Tapia, He has been my guarduan angel. I met him through the AZHCC when I needed a business attorney to help me in a situation where I was taken advantage of. He continues to be my business attorney, mentor, and go to for everything.
Instagram: @rosacardenas_ @thelatinasocialite
Facebook: Rosa Cardenas