We had the good fortune of connecting with Rosie Kosinski and we’ve shared our conversation below.

Hi Rosie, where are your from? We’d love to hear about how your background has played a role in who you are today?
I was born in England to Irish and Polish parents as the youngest of 3 girls. When I was 11 month old, my family drove from England (via ferry) to Europe, Cyprus and finally to the intended destination, Israel/Palestine. On this land of many cultures, I took my first steps. At a very early age, I had a sense that our circumstances were different. We hadn’t moved there for purely religious reasons, though there was an element of that as Christians. Nor were my parents journalists or diplomats; there were many in our circle of expats over time. My father was a watercolor painter with a background in architecture, who had always had a penchant to explore the other side of any given horizon. My mother, who had trained as a nurse, worked in the diamond center before setting up her own jewelry boutique. We often travelled, and at some point I yo-yoed between the Middle East and the United States. As an outsider in all these lands, with a visa that needed constant renewal, I was a perpetual observer.

My one constant was schoolwork, and I became an avid student and reader. Moving as frequently as we did, I wasn’t part of sports or clubs, and a sense of community was a foreign concept. During one assembly in Middle School in Jerusalem, every kid in my class got to stand up and tell the school where they were from. This was an international school, so my peers were from Finland, Germany, Kenya, India… and when I got up, I said “Earth.” It seemed the most accurate.

I relished trips with my father, from the deserts of Jordan to the sunsets of New Mexico, gathering photos that would become stunning paintings. My mother’s shop in Jerusalem was a place where people from every corner of the world would come and savor her hospitality, in a fragrant setting resonant with Enya and Sarah Mclachlan. As I helped dust the shelves, she would tell me that she would only sell jewelry she would wear and artwork she would display in her own home. She didn’t sell “stuff.” I admired how she brought people together, listened to their stories, and added joy to their lives through her personality and collections. I lived in a world where sincerity and beauty were more important than wealthy success and material belongings.

Fast-forward through a divorce, multiple moves to and from the US and Israel/Palestine. Graduations and a gap year in which I travelled around Australia and Europe. Attending Davidson College in North Carolina, where I soaked up the liberal arts opportunity to study art while devouring the sciences, philosophies, and psychologies that I found so fascinating. Majoring in Art, I traded my perfect grades for a B when I decided to sell my artwork during my Senior show. My crime was “commodifying art.” I wasn’t interested in being a starving artist. Been there, done that, got the uncertain childhood.

Zip through time again, a brief stint in San Francisco and a permanent move to New Jersey with my now-husband. I worked as a gallery director in NYC, where I quickly learned my mother’s philosophy did not exist. On my first day, the gallery owner showed me the work I would be selling – old Dutch masterpieces – and I paused to admire a captivating triptych. The owner floated over to me with glasses teetering on the tip of her nose, looked at the paintings, and laughed. “Hideous f***ing things, aren’t they? But they’re going to be our money-makers this season, at $350k a piece.” My heart sank. This world was not about beauty at all. This was the investment world. Although I had the sense to bring business into my art in college, I wasn’t willing to strip art of soul. I turned my attention to the graphic design world, where I could work with living stories. I hesitantly climbed the ladder as a creative director.

As the years unfolded, I elbowed out of the camped, limited corporate world, following my entrepreneurial spirit – the same spirit my mother, father and two sisters had followed before me. I founded Shattered Pencil Studios, where I cultivated my meandering experiences and talents. To this day, my business allows me to observe, reflect, create and repeat, in a process aimed to bring growth joyfully to me and my clients. I combine creativity with business-forward solutions. I harness my interest in a variety of fields to learn about the industries my clients represent, and bring their vision to life through the visual language.

My nomadic upbringing resulted in a universal and intuitive understanding of the raw human experience, the one right below the layers of cultures and perspectives. Through my work as the Brand Queen, I tap into the unfiltered story that connects my clients to their customers, and I make that story available, pulp and all. Although I never felt belonging in one given community, nor in one particular industry, I have fostered a global community. These meaningful connections thread together the strewn pearls of my experiences, resulting in a unique pearl necklace and story I gladly wear and display.

What should our readers know about your business?
Have you ever stopped to ask someone for directions on the street? Have any of them been so enthusiastic to help and instead of just pointing vaguely, they draw a map or even walk you part of the way? That’s me. I love guiding people to where they need to go, whether or not that destination involves my services. Should a client require branding or marketing designs, I do everything in my power to make that journey fruitful and enjoyable, and to deliver results through my designs and through my trusted partners in order to provide long-lasting and sustainable brands.

My journey has been meandering, and one of the greatest challenges has been leaning into that process. This is not a linear curriculum. This is not a systematic course. Business, like art, imitates life – it’s messy! In that light, my greatest obstacle as I grew my business, was not knowing what questions to ask and not having a business mentor for the first few years. However, with hindsight being as clear as it is, I had three pillars of strength that gave me courage during my challenges: 1) Faith 2) Loved Ones 3) Reflexively saying “Good!” — What does this last one mean? So I got laid off: “Good! Now I have time to meet people.” Money is short: “Good! This teaches me resourcefulness.” Loved ones suffer illnesses: “Good! I get to be a support and empathize with others who suffer.” — In short, every little step is not just a step forward; it is a step inward through learning and reflection.

These days, business is booming. How? An incredible support system of people – especially my referral partners and intimate network group. I have levelled up to a stage in my business where I no longer go to “networking groups.” Instead, I deepen existing relationships. When things get busy, I depend on the fellow experts to support me. A network is not about potential clients. It’s about genuine relationships, some of which may lead to closed business, referrals, or collaboration.

That last word is key to everything we do. It’s top of our 3 core values: Collaboration, Creativity and Honesty. My clients are my partners and collaborators on projects; their vision and feedback is what allows me to bring their brand to life.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
When my best friend travel, our itinerary looks a little like this: – Go somewhere beachy, historic and/or surrounded with nature, with city access
– Once we are there, we go as the spirit leads.

Our spirits tend to lead us to:
– At least one pancake place
– A sweaty hike and/or swim if at the beach
– An art museum, aquarium or animal sanctuary
– The best dance spot in town
– Some place to briefly nap – a sunny spot in a park, or back in our Airbnb
– Oh yes, we always stay at an Airbnb. We love to cook together.
– Finally, we inevitably make friends on the street or in a pub

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Coaching WIP (coachingwip.com) – and more specifically, Frank Morales. He’s on paper my Business Strategy Coach…and in reality, he’s my Business Dad. I had relied on my instincts and creative skills to develop my client base as a young entrepreneur. However, growth would have been unlikely and certainly unsustainable had I not sought Frank’s advice. He has influenced every aspect of my business, from operations, establishing a proper CRM, effectively building relationships, prospecting and networking, to handling difficult situations, negotiations and of course, asserting my value and pricing model.

Website: www.shatteredpencil.com

Instagram: https://www.instagram.com/shatteredpencilstudios/

Linkedin: https://www.linkedin.com/in/rosie-kosinski/

Facebook: https://www.facebook.com/shatteredpencilstudios

Nominate Someone: ShoutoutArizona is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.