We had the good fortune of connecting with Ryan Hermansky and we’ve shared our conversation below.

Hi Ryan, we’d love to hear about how you approach risk and risk-taking
From my perspective, it’s extremely difficult to grow personally or professionally if you aren’t willing to take risks. Whether it be small-scale or substantially large, my role as a business owner and entrepreneur involves taking risks on a continual basis. I identified early on in my career that working my way up the ladder for a fortune 500 company was not for me. I’ve always been passionate about building a business from the ground up. So, when the opportunity came to not only to launch a new company and brand, but to do so in an already evolving and dynamic industry, it was something that felt overwhelming yet incredibly rewarding. When I left a secure career in medical sales to start a new venture in cannabis with my brother and longtime friend, it felt like a monster risk. It took us over five years to really see the benefits, and it’s been challenging at times, but never a decision I never look back on.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I launched Pure Edibles with my brother Brandon and our longtime friend, Doug Daly after opening Noble Herb, a dispensary in Flagstaff that we still co-own and operate today. Before that, I spent over a decade in medical sales. And while that may sound like a far cry from being in the cannabis industry and owning an edible product line, the experience helped solidify my need to create something that would help people. We developed Pure because we wanted more people to get the medicine they needed with less financial challenges. We wanted to make a product that was consistent, accessible, and enhanced people’s lives. And, I believe we’ve truly done that, which is something I’m extremely proud of.

A big lesson i’ve learned along the way sounds so obvious, but one of the easiest things to do to build effective business relationships is to answer your phone. And to call people back immediately. It’s the simple things that impress people and help drive you forward in your career. Just answer the phone.

When we started our company, there was still a stigma around the industry. Cannabis was seen by many as a recreational activity with very little growth opportunity. I believe people are finally seeing that’s never been the case. Our products were designed above all else to help people and make a difference in their lives. Which is what the industry has always had the potential of doing.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
It’s not incredibly difficult to plan an unforgettable trip in Arizona as there are so many amazing experiences to be had. But if I had to plan the ultimate trip, it would start at the Waste Management Open, as it’s a signature event in the Valley leading right into the NFL’s Big Game (that hopefully features the Cardinals this year!). After hosting a watch party, I would take guests up North to Flagstaff to visit our dispensary, Noble Herb. While there, we’d visit my favorite brewery, Mother Road Brewing Company, and absolutely have lunch at Proper Meats. Back in the Valley, I would say we would hit up some of my family’s local favorites including Pomo at Gainey Ranch and The Mission in Kierland Commons.

Spring Training in the Valley certainly gets a lot of attention, rightfully so, but we have some magnificent events and destinations in the Valley that my wife, children and I enjoy every year. The Scottsdale Princess hosts signature events for Halloween and the holiday season that are unique, vibrant, and deliver really special experiences every year for all of us. I would also say the McCormick-Stillman Railroad Park is a really animated, authentic place to that area. If you grew up in the Valley, you have most definitely experienced it at some point.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’m lucky to have many leaders along my career that have contributed to my professional development. But if I had to shout out one in particular, it would be my mentor, Keith Teegardin, who’s currently the Senior Vice President of Sales at VIP Mortgage. Keith is the one who taught me the importance of being a strong leader while practicing a healthy work/life balance. He’s certainly willing to take risks, which is something I obviously really appreciate. He’s also an extremely accomplished and respected leader in the Valley, and someone I continue to look up to.

Website: NobleHerbAZ.com, PureEdibles.org

Instagram: @nobleherb_az, @pure.edibles

Facebook: facebook.com/nobleherbaz, facebook.com/pureediblesaz

Image Credits
Kayla Sullivan, Rick D’Elia, Noble Herb, Pure Edibles

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