We had the good fortune of connecting with Sara Singer and we’ve shared our conversation below.
Hi Sara, we’d love to hear more about how you thought about starting your own business?
When the pandemic started, getting a little glimpse of normalcy was very important for me and my family. We all missed being able to see friends or go out to restaurants. Creating Charcuterie boards delivered to your home so people could gather outdoors safely and enjoy precious time with friends and family made sense to me.
I have a culinary background and food is my love language, so this was the perfect business for me.
What should our readers know about your business?
Zuccherino crafts unique custom charcuterie boards for every ocassion. Getting to know our client and their needs is very important to provide the charcuterie board of their dreams.
Each charcuterie board is custom made to provide the finest selections. Artisan cheeses, deliciously crafted meats, fresh produce and accompaniments are selected to create your perfect grazing delight.
I am most proud of having the courage to start Zuccherino during one of the most difficult times but also of being a Latina business owner. I have always had a drive to create and I believe charcuterie boards are edible pieces of art. There are no two alike and creating them is when I am most happy. Not to mention seeing a client’s smile when I deliver the board!
During the pandemic, I saw a need for creating boards that could bring people together in difficult times and seeing people’s reactions when I delivered the boards made my day.
I have also delivered boards to grieving families that are relieved of not having to think about what to make for dinner but also feeling the love and support of friends wrapped up in their charcuterie board.
This might be the main reason why I am in charge of the whole process. I want create this unique board for you and I also can’t wait to see your reaction when you see it.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If I had my best friend visiting, our first stop would be Matt’s Big Breakfast, downtown. My husband and I have been going there since they opened and it’s still our favorite breakfast spot. Their bacon is simply the best in town and you can never go wrong with the Special of the Day. I would take my friend to the Desert Botanical Garden which is a beautiful place to hike and take pictures. Of course we would need to stop by Gertrude’s for lunch and then make our way into Old Town Scottsdale to walk around and buy some souvenirs at Southwestern Reflections Gift Shop.
For dinner we would drive north to Tia Carmen. The new restaurant at the JW Marriott Desert Ridge. They have an amazing breakfast spread and I their dinner menu is out of this world. The flavors are so spot on. It is unbelievable how every dish had such richness in flavor yet the dishes were light.
If time allowed we would drive to Sedona and have a wine tasting at Dancing Apache Ranch followed by dinner at Mariposa. The next day we would have breakfast at the Pump House and shop at Tlaquepaque before heading back to Phoenix.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My parents have always been my cheerleaders and biggest supporters. They made sure my brother and I got the best education, learned different languages, traveled to different countries and immerse ourselves in different cultures, etc. If it weren’t for them and their encouragement, I wouldn’t be where I am today. They gave me wings to fly and I will be forever grateful to them but the independence they instilled in us.
I just hope I can do the same for my kids.
Sara Singer all photos except profile pic. Profile pic by Dream Photography Studio (Stacey Woodward Johnson)