We had the good fortune of connecting with Sarah Hoag and we’ve shared our conversation below.
Hi Sarah, how has your perspective on work-life balance evolved over time?
I think balance is a unicorn. I often don’t strive for balance, but rather taking things seasonally. Sometimes I do more of one thing than the other; it’s more about what I need to do in this season versus the next.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I’m excited about helping other businesses and the model that I’ve created: I not only take photos for people, but I really help them gain clarity in what they do and how they help other people, and that’s the most important thing! Yes, it wasn’t always easy. I used to just do lifestyle photography until I moved to Phoenix. I’ve struggled with my identity as a business and how I really serve other people and without feeling like I’m competing. Instead, my business stands apart due to the unique gifts and abilities that I have. When I had that realization, that’s when I transitioned to be B2B and started niching down to business branding. I think the big lesson for me was really in finding your identity in how you serve people versus competing with other people in your industry. The more you press into your unique value or the services you can provide, the more freedom you’ll feel in being yourself.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m partial to my hometown, Old Litchfield Park. There are some fun little restaurants like The Lazy Palm, Papa Paul’s, and Old Pueblo. We enjoy going to The Wigwam to swim and to eat (it’s a great place to do photoshoots, as well!). I don’t get to Downtown much, however, I love the Churchill. It’s a great place to take kids and play games outdoors while eating from different shops.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Sarah Benken & The KNOW Book! The opportunity to photograph for them turned into training their photographers, which then turned into working with so many high-achieving, successful businesswomen. #nomeangirlsallowed Their mantra is “to lift & rise” and I’m all about that. I’ve also had lots of support from Margherita at Bell Fitness, local business owners, Janie Peters as my realtor–People who helped me get going from the time that I first moved to Arizona; these are the people I bounce things off of on the daily and who refer me like crazy.
Sarah Hoag Photography