We had the good fortune of connecting with Sydney Francis and we’ve shared our conversation below.

Hi Sydney, how do you think about risk?
I am currently on my fourth business. I have realized in the last few years that I am a risk taker and have a relatively high tolerance for risk. I make decisions with a lot of optimism and then figure out along the way how to implement my big visions. It doesn’t always work out. I have definitely failed and returned to the drawing board many times. Hence business #4. But I have learned really important lessons along the way and I continue to improve. In the past few years, I have invested a lot of time and money in myself to learn marketing strategies and business skills to make my art business successful. In 2020, I quit my job two weeks before the pandemic shutdown in March. Most of my sales in art came from live events and from visits to my studio. Honestly, I faced some pretty rough financial challenges last year. But because of my ability to take risks and tolerate the uncertainty, by the end of March I was taking the necessary steps to pivot my business in order to survive the changes to the industry.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I have studied and practiced art for about 30 years. Making art and being creative is a fundamental need for me, somewhat like eating and sleeping. At first, I had no real dreams to be an artist, rather, I had dreams of using art as a mental health healing modality. I have invested a lot of time in art, psychology, and spirituality and how to combine those to help people transform. Currently, I am managing two businesses,: Liquiterra.com which displays a collection of art gifts:; and thesydneyfrancis.com which hosts the spiritual and mystical work I offer. They are both important to me. Creating and designing art pieces and fine art pieces and art products is essential and satisfying. But the work I do with people as a soul work teacher is what speaks to my heart. There are a lot of things to overcome in order to pursue your dreams, your art, and your heart work. For me, most of the challenges I have had to face are internal, including lack of self-confidence, fear of being vulnerable, lack of self-worth, and some childhood traumas. If you have ever worked on these issues within in yourself, you know how challenging internal beliefs and barriers can be. But I am committed to my purpose, which gives me the tenacity and motivation to keep overcoming obstacles.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I live in Flagstaff, AZ. I love to take visiting friend to Walnut Canyon National Park. Walnut Canyon include a beautiful hike and stunning ruins (and its close to Flagstaff). There are so many great restaurants in Flagstaff, I would be hard pressed to chose a favorite, but with the patio seating available right now, a definite stop would be the Tourist Home. Taking a walk around downtown Flagstaff is a must, especially to stop into the Artists’ Gallery of Flagstaff. Finally, if possible, I would take my friends to the Lowell Observatory for some star gazing.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have had a lot of great teachers and mentors! First I want to recognize the support, love and encouragement I receive from Scott Moore; he saw my value before I did. Thank you to Marie Forleo and her B-School program dedicated to creatives and entrepreneurs. And thank you to Dean Grazioisi, who is so genuine and authentic in everything he does. And last but not least, thank you to my mom who always told to “to thine own self be true.”

Website: www.liquiterra.com, www.thesydneyfrancis.com
Instagram: @liquiterra, @francis.sydney
Facebook: @liquiterra
Youtube: Sydney Francis

Image Credits
Tom Alexander Photography Scott Moore

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