We had the good fortune of connecting with Sydney Rutherford and we’ve shared our conversation below.

Hi Sydney, what is the most important factor behind your success?
If I’m being frank – I don’t have a niche or fancy influencer talent. I literally just post content that I find motivating, interesting and all around dope. My lifestyle isn’t for everyone. It’s a cross between fashion, food, extreme sports, outdoor adventures and Tiny Home Living. So you could say I’m trying to live my most ‘authentic’ life. Trust me when I say it’s taken a long time to get to this point. I don’t know if I’d be doing this if mom was still here though. It’s so strange to be sad that a parent isn’t here to see your success. But I do know that I have this drive to become someone she would be proud of. That is what fuels my success. I want to look back on my life in 5, 10 even 20 years and be like damn that girl knew how to truly live and achieve happiness.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
It’s been a long road. I’ve gone through many seasons in my life. One thing is for certain though, I don’t want to be like everyone else. It’s never really interested me. I don’t want companies demanding me to prance around for some collab. There’s got to be more in it for me to stay committed. Ya know what I’m saying? Like why just become a sheep, that just doesn’t really work for me. I’ve always been a natural born leader, that is something I can say with complete confidence. I think everything happens for a reason, that our life choices lead us to who we’re meant to be. My life growing up wasn’t always easy, but I didn’t let that define who I was going to become. I pushed passed the bad, dug deep and figured out who I was and what I wanted out of this life. I’ve done a bunch of volunteering, jobs, college programs, events etc, over the years in order to rule out what I do and don’t want. I truly thought I was going to become a police officer – that’s what I spent so long working towards. That changed during my placement at a police station while I was in College in 2015. I realized at that exact moment I didn’t want to work somewhere I couldn’t be myself or respected. I wanted to try everything and go everywhere. I didn’t have a god damn clue on what my career was and I was at peace with that. Some days I’m still not even sure. So for those out there who feel the same – ya ain’t alone. I’m currently in the animal care field again, I seem to come back to this career. Go figure I have two kitties of my own Merlin & Octavian and I adore people who have compassion for animals. On the side I work on my social media, I do love this side of my life. I’ve been seriously considering venturing into the social media and digital marketing world full time. We shall see what happens! I do take joy in not knowing what’s going to happen next, that’s what makes life so interesting. I’ve learned along the way to have compassion for myself and for others. To speak up and to be proud of who I am and where my life is headed. We have this notion that everything is supposed to line up by the end goal is how we have been trained to think. But maybe just be happy with one area of your life going great and trust that the rest will catch up in time.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Arizona is a whole vibe. The desert is breathtaking and has so much to offer!
From spending a day lounging at the lavish Vistancia resort. To eating delicious local dishes such as Famous Dave’s Bar-B-Que or my personal fave Chick-Fil-A. The Chick-Fil-A sauce they have is absolute fire!
Tacos in Phoenix are amazing at La Cocina so fresh and authentic tasting!
Tons of shopping and unique stores to hit up. The weed dispensaries are pretty dope as well, Debbies Dispensary has great service in Peoria. The Grand Canyon is a must, can’t wait to check that off my bucket list one day soon! Renting dirt bikes and hitting the dirt makes for an epic day trip! I’d recommend talking to locals and seeing what hidden gems are around town. Locals always know what’s up!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?

My tribe, hands down. Each person has played a big role in my life and for that I’m forever grateful for them.

My Mom was the biggest part of my story up until last year. Sadly she passed away, fighting a long battle. I was her caregiver for most of my life, since I was 10 actually. It was hard as hell, no denying that. But I’d do it again in a heartbeat. Even if it meant I could have one more moment with her. I attribute all my success in life to the moral, intellectual and physical education I received from her.
My friends – y’all know who you are! I can’t even begin to mention how much I adore those wild sons of guns. When you have such strong, respectful and long-lasting relationships. It makes friendships that much more rewarding.
My boyfriend Kyle has been an absolute dream come true since we met almost 2 years ago. I’ve gone through some of the most trying times this last year and he’s somehow remained calm amongst each storm. He’s managed to deal with all my chaos and his own. Life isn’t easy let me tell you, but if you can find that one person who makes it fun and makes you laugh – cherish that.
Lastly, I’d say my step dad Colin has been more than generous with his time and love. He could’ve walked when Mom passed and he didn’t, he’s been more of a father to me than my own flesh and blood.
These people have helped shaped me into the badass woman I am today!

Thank you for reaching out Shoutout Arizona! Much love Ya’ll!

Instagram: _sydneyrutherford_

Nominate Someone: ShoutoutArizona is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.