We had the good fortune of connecting with Tabitha Dumas and we’ve shared our conversation below.
Hi Tabitha, Let’s talk about principles and values – what matters to you most?
Having a solid foundation of values and principles is of vital importance to any business, especially ones like mine that are up close and personal with people. As a very hands-on Image Consultant, I am in my clients’ closets and helping them in the dressing room plus when I do Color Analysis in person, I am draping them and helping them with makeup so it’s VERY close! Even my online clients trust me with their pictures and personal details about their lifestyle and any specific challenges they may be facing. Because of that, my goal has always been to be trustworthy. I am first and foremost a woman of faith whose life is led by Biblical principles and I live that openly. They know I am first a child of God, then a wife, then a mother, then a business woman. They know I am committed to helping woman wear their best colors and dress with confidence so they can live their purpose. So everything I do has to build trust. For me that means offering one-on-one, personalized advice so they feel seen and understood. It also means keeping my business as simple and down-to-earth as possible. I don’t have complicated sales funnels that fill their email inbox with daily emails asking for a purchase. It also means keeping my language clean. In addition, I share about my life and my own challenges so they feel welcomed and at ease. I look out for my ladies, check in with them to make sure they feel they are getting the value they want from what they buy and I let them know I’m always available for help.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
As an Image Consultant, I can teach and talk about everything from capsule wardrobes to the right glasses for your face shape but by far my favorite topic is COLOR. My clients often remind me that it’s an art form. I learn more about it every day. When I was new to the business, I zeroed in on color analysis and now I am considered something of an expert at giving women personalized advice on their best colors to wear. My dad is a paint contractor and I learned a lot from him as I helped his customers choose paint colors and he taught me about undertones and color theory. I have assigned over 600 Signature Colors using a proprietary system I created and it is exciting every time. Women have many hangups when it comes to their appearance but I tell them if they focus on wearing the right colors, they will make a positive impression and be remembered. It is honestly so exciting to me when a woman starts wearing her best colors and it gives her the confidence to go afters her dreams. Every time I see a new client intake form come into my inbox I get excited about helping her and how I can encourage her to step out of her comfort zone, sometimes starting with something as simple as a new top in her Signature Color or a bold red lipstick!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend were visiting, I would mostly keep it local to Chandler and Gilbert. We’d visit my favorite boutique, Judy Wear Boutique, in Chandler so she could meet Judy and shop for clothes, accessories and local wares. Then we’d head to American Way Market for lunch (I’d suggest the smoked brisket, close slaw and a vintage soda) and shopping at Merchant Square to find treasures. Both are a delightful walk down memory lane! Hopefully Highland Yard Vintage would be happening at the same time and I could introduce her to my favorite artists and makers there. On another day, a visit to HD South Home of the Gilbert Historical Museum would be on the agenda along with coffee and a chat in the garden at Bergie’s in Gilbert. I’d suggest she take some coffee beans home with her. Speaking of coffee, we’d definitely hang out at Grove Coffee (my home away from home) followed by a long walk at Veteran’s Oasis Park to watch the sunset. An afternoon at the Boyce Thompson Arboretum in Superior, AZ would definitely happen and if it were the right time of year, an overnight to Snowflake with a visit to Concho for the lavender festival would be a must-do. There are so many amazing people and places in the east valley!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My shoutout goes to my grandmother Evelyn who is now 94 and was an entrepreneur in the 1950s doing color analysis, makeup and wardrobe consults and still to this day dresses to the nines–and in her best colors!–every day. I was raised with a positive self image and the knowledge of how to dress and carry myself well which has served me in every area of my life. She and my mother made sure I took a modeling class in my young teens to teach manners, poise, hair, makeup, how to pose in front of a camera and even how to exit a car in a ladylike fashion. I will carry those lessons with me all my life (and pass them on to my daughter). Plus she has always supported my personal and business endeavors as I have found my way.
Other: Pinterest: https://www.pinterest.com/tabithad11/_created/