We had the good fortune of connecting with Cindy Gordon and we’ve shared our conversation below.
Hi Cindy, what principle do you value most?
As a certified coach, I spend a lot of time with my clients helping them identify their core values. Like so many others, I only realized later in life that the values I lived by were actually values imposed on me by those I had admired. Coaching has allowed me to uncover the values that are authentically mine. In doing this work, I found that one of my strongest values is Individuality. I believe that we are all unique and different. How we see the world, how we interpret situations, how we show up genuinely is different for each person. This insight allows me to offer my services and talents in a way that provides an unmatched level of value to my clients. People come to me after spending thousands of dollars on programs that didn’t produce the change and growth they were sold on. Because I see each person as unique, I can tailor my offerings in a way that ensures my clients experience growth and change after just a few sessions. On a grander scale, this value prompts me to be curious with people, to learn their views and understand their perspectives. There is no better feeling to be heard by others and this is a gift I can offer to everyone because of my belief. There is so much negativity and dissension in our communities and country. If this value can help me plant the seed of curiosity and acceptance in others, what can be better than that?
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I moved to Phoenix, Arizona eight years ago knowing only my husband and our children. Being a successful business owner in Canada, I assumed that it would take about a year to build my business up. I was excellent at what I did so of course everyone was going to want to hire me. How foolish I was to assume that. The business landscape in Phoenix was very different than Toronto. I had to figure out where I fit in the new environment. It wasn’t an easy journey to say the least. It took about five years to find my new purpose – helping women entrepreneurs get out of the way of their success and build thriving businesses that provide them financial independence. My services are unlike other coaches because I believe that my clients have all the knowledge and expertise they need to build their business. Most coaches feel they have the answers to their clients’ challenges. I know I’m the catalyst to uncovering one’s solutions. I provide the safety for my clients to be vulnerable for their own benefit. Because I see each client as unique from everyone else, we deeply explore who they are, what matters to them and what they have to do to achieve their goals. They become willing recipients of the insights about how they hold themselves back and welcome the bag of tools I offer to help them move forward. My clients never feel judged, insecure, or unloved. This makes the process of growth exciting, positive and fun.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Phoenix is all about being outdoors and is filled with great opportunities to enjoy it. We’d get up early and spend the morning hiking or playing at Watson Lake in Prescott. We’d head over to Jerome for a delicious lunch at the Grand Hotel where we could take in the beautiful view of the red mountains while we eat. We’d spend the afternoon perusing the artisan shops before we head back to the city. There are so many wonderful restaurants to have a relaxing dinner on an outside patio. I don’t have a favorite that I can pinpoint. It would probably be somewhere in Old Town Scottsdale so we can walk along the canal after dinner or experience the night-life in the area (post pandemic of course!)
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My shoutout is to all the incredible female entrepreneurs I have had the opportunity to work with and meet over the past 10 years. They inspire me to be better by looking deeper into myself, expanding my education and stepping further and further outside my comfort zone. They remind me that I need to walk the talk every day if I challenge them to do the same.
Phoenix Business Journal