We had the good fortune of connecting with Tasha Mistry and we’ve shared our conversation below.
Hi Tasha, we’d love to hear more about how you thought about starting your own business?
I’ve always wanted to own and operate my own business- I just never thought I had the time or knowledge to start.
Charcuterie has been an interest of mine for years.
I’m notorious for bringing an intricate board to every occasion – even if it’s a party of one!
I officially moved from California to Arizona in the beginning of 2020 – right before the pandemic hit.
During quarantine, I experimented with boards, taste-tested copious amounts of cheese, consumed some phenomenal organic wine, and put a lot of thought into how I wanted to eventually turn my craft into a business.
I’m an analytics professional by trade – numbers and trends are fascinating to me.
I’ve had the privilege of working for one of the largest creative software companies in the tech industry.
Being surrounded by creatives for over 9 years has inspired me to think outside of the box in everything that I do.
While I’m passionate about technology, I’m also a people person at heart. I am overwhelmed with joy when I can bring amazing people together over a personalized, hand-crafted, charcuterie experience.
I knew there was a market for charcuterie (I had been doing research for a while)- I just didn’t know how I would launch a business in a brand new state, away from my friends and family, while juggling an insanely demanding job at a health-tech startup that doesn’t give me a ton of flexibility.
I’m not sure what I was waiting for.
A little over a month ago I was at a local beer bar (The Sleepy Whale) with my husband and he looked at me, paused, and said, “Tash, you need to start your charcuterie business!” It will be called Charcuterie Bitch AZ!”
We immediately snagged the domain.
I stayed up all night putting together a scrappy website.
We secured the instagram handle and I started to post.
Fast-forward to one month later – we have collaborated with some phenomenal local businesses, we are profitable, and we have some extremely exciting business plans to announce soon!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My business is called “Charcuterie Bitch AZ!”
We’re a small, female owned and operated charcuterie business based in Scottsdale/Chandler, Arizona.
I am most proud of starting. I know that sounds funny but I’ve been wanting to do this for so long and I am so proud of kicking this idea off, while juggling my full-time job in a new state. I’m learning on the go and I am THRILLED about this ride! I am motivated by all of the love and support I’ve received from the small business community in Arizona – along with the support I’ve received from my customer base!
My business is unique in the sense that there are a ton of charcuterie businesses in the area …but mine is edgy (hence the name). I have a very niche market – I target bachelorette parties, bridal showers, girl’s nights, date nights, weddings, business launches, etc. I schedule a zoom call with my clients prior to their event so that I can get to learn about them, their needs, allergies, and personal preferences. Each client is different and I pride myself on taking the time to understand that while curating a custom experience just for them! My work is very colorful, custom, and I’m working on leveraging other small businesses so that my products are truly unique – I love to support local!
As with anything, there are challenges that I face daily.
I’m so fortunate to be at a point where business is scaling rapidly – I just need to make sure I scale my operations at an even quicker rate. My business knowledge comes from my professional work experience. I’m an analytics professional by trade. I am constantly working on organizing my spreadsheets, keeping tabs on what my customers are buying, working on my digital marketing tactics to improve outreach, and I’ve even hired a phenomenal graphic designer to help me rebrand the business!
I’ve learned that the hardest part about any business is just getting started.
Once you start, you’ll figure the rest out. You really have to trust your gut and get moving. Iteration is key!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend was visiting I would probably do the following:
-Early morning coffee at Peixoto Coffee in Chandler
-Drive up to Sedona to take a fun hike (Devil’s Bridge is my favorite place for photos)
-Swing an awesome lunch on the drive back
-A nail appointment with champagne followed by a few glasses of wine at Wine Girl Scottsdale!
-Dinner at The Mission Scottsdale
-Drinks at The Vig!
-A cycle class at Flo Yoga Cycle in Scottsdale
-Brunch at The Montauk in Scottsdale
-A quick dip in the pool at The W Pool Party!
-Dinner at Toca Madera
-Cocktails at The Century Grand (Grey Hen) — absolutely amazing!
-An early morning swim
– Brunch at Hash Kitchen (we love some good music, drinks, and great food!)
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There is no way that I would be where I am today without my parents and my sister! They gave me three of the greatest gifts in the entire world – life, an education, and values.
I’ll never be able to find enough words to say thank you or to express my gratitude to them, but my parents have always worked so hard to give me an incredible foundation so that one day, I wouldn’t have to work for anyone else. They’ve also instilled a lot of confidence in me. Because of them, I truly feel like I am invincible and capable of achieving anything. We’re getting there mom and dad – I won’t let you down!
The second person in my new husband Raman!
He is the center of my entire world and my biggest support system.
I moved to Arizona so that we could start our life together, and he has literally been the catalyst for starting this business. He believes in me, he pushes me to be better, asks me how he can provide support, and is my biggest cheerleader! He’s opened my eyes to an entirely new opportunity and I don’t know where I would be without him.
I’d also like to call out the Santa Clara University MBA program (Leavey School of Business). A ton of my business acumen has come from there – I’m leveraging a lot of the curriculum while running this business and it’s amazing to see how useful the program has become in real life.
Lastly, thank you to my friends, family, and customers!
I love you all – you inspire me to be better every day and I love making you all smile!
Instagram: Business: @Charcuteriebitchaz Personal: @tashamistry
Other: Look out for us on Google! 🙂
Katherine Bacon : @Kaybaconphoto Megan Cary Photo: @megancaryphotography Background: Scottsdale Haven: @scottsdale.haven Picnic Setup: @myazpicnic