We had the good fortune of connecting with Tracy Wallace and we’ve shared our conversation below.

Hi Tracy, what role has risk played in your life or career?
Risk is something I have never been a fan of. You will not see me gambling or bungee jumping because those are risks I won’t take. I always prefer the guarantee that I am not wasting my time or money on something. But here I am. I opened a business in an industry I knew only a small amount about and used all of our savings plus a business loan to do it. I have definitely been scared that we won’t make it, but everything seems to work out, somehow. Even last year with the COVID closure, I am still not sure how we have survived, but somehow I felt like we would make it and we are still open. The recovery process is long and will continue to be a struggle but I am willing to take the risk and see what happens. So I guess I am a risk taker and it has lead me to one of the most challenging things I have ever done in my life.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We are a small family owned and ran wine bar. The Peacock is becoming known as a hidden gem just north of Downtown Gilbert and is considered your living room away from home. We offer a very comfortable, friendly experience where you can stay as long or as little as you want. The Peacock offers events & classes, an extensive wine & beer list, a Wine Club, and many other offerings. I am most proud of our team. They are rockstars and are always willing to learn and put our guests first. The road after opening is not easy but has been even more of a challenge than normal. The COVID closure happened just 6 months after we opened and we were closed for 6 months. We reopened in September and it has been tough to figure out what we need to do. We basically started over because we had lost the momentum we had started to gain. Pushing through and seeing what works and what doesn’t. Failing and succeeding are the only things that has helped us overcome, what I see as, the biggest challenge a business could face.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
There are so many great spots that it is hard to choose where to go. I would start with Dinner or happy hour at OHSO followed by drinks at the White Rabbit and end the night at Whiskey Row. Some other places we would go to are Flagstaff, Bisbee, Prescott, and the Grand Canyon if we have time. I would also want to show her Roosevelt Row in Downtown Phoenix on a Friday or Saturday night and maybe even do a tour with Spirit of Arizona Tours. Of course Old Town Scottsdale and Downtown Chandler would be necessary stops to make. A nice spa day at one of Phoenix or Scottsdale Spas would also be a great thing to experience. So many amazing things that one week wouldn’t even be enough time!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Absolutely! My husband Rich. He has never once doubted me or discouraged me from taking on this crazy idea. Anytime I get down because business is slow or something else is going on he is always there to tell me it’s all going to work out and even if it doesn’t that it will be ok. I remember I told him hey we are going to open a wine bar. He said “oh ok”. A few weeks I came back with more information and he said “so you’re really considering this?” and I said absolutely. I got all my ducks in a row and came back to him a few weeks later and he said “we are really doing this huh?” and here we are today. While he is part owner he has very little to do with the business because he has a full time job. But he is always there to listen to me, even if he doesn’t know what I am talking about, and encourage me whenever I need it. My children have also been amazing in my endeavor. My oldest daughter, Janie, lives in Tennessee but she will help out with whatever she can from there. My second daughter, Hallie, works with me and puts up with my OCD I need everything done now personality. My son, Tanner, helped us with moving things around and putting furniture together. He even had his friends come and help put wine on the wine wall.

Website: peacockwinebar.com

Instagram: @peacockwinebar

Facebook: peacockwinebar

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