We had the good fortune of connecting with Valerie Farfan and we’ve shared our conversation below.

Hi Valerie, what role has risk played in your life or career?
What I have learned when taking risk in life or career is to follow my intuition. If it feels like the right move, it is the right move. I’ve realized when things are meant to be, they always work out. So if it feels like the right thing, go for it!

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
5 years ago I became a stay at home mom with my first daughter. It was wonderful, but challenging and a little lonely, as I was use to working in retail for 10+ years before. 6 months later, I found myself to want a creative outlet @inthevalleyofthesun was created for me to be creative, as well as build a community. I found myself posting about my home state Arizona and I wanted to share all that goodness with others, especially my love for local business. With my previous experience in banking helping local businesses and my degrees in business and communication led me to use my platform to advertise amazing local Arizona businesses. My business allows me to work from home and be with my now two girls.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Week vacation!

We would have to do a staycation at the Arizona Biltmore.

Day 1: Go down the epic slide at Biltmore and relax at the pool and dine at Renata’s Hearth.

Day 2: Paddle boarding: Wildhorse Paddleboard rentals on Salt River.
Dinner at Francine

Day 3:
Eat dinner at Maple and Ash
Watch a ballet at Ballet Arizona.

Day 4 Definitely a Cloth and Flame Dinner.

Day 5-7 Go to a Sedona Airbnb for a few days and visit wineries while there and go shopping at Tlaquepaque.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
5 years ago I started my @inthevalleyofthesun account as a creative outlet. Since then it has grown into a business and allowed me to build relationships and community. I wouldn’t have been able to do that with the encouragement and support of my husband Raul.

Instagram: www.Instagram.com/Inthevalleyofthesun

Facebook: www.Facebook.com/Inthevalleyofthesun

Image Credits
Lindsay Oien Photography

Nominate Someone: ShoutoutArizona is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.