We had the good fortune of connecting with Vera Therrell and we’ve shared our conversation below.
Hi Vera, what do you attribute your success to?
The most important factors are hard work and consistency. BUT – I’ve also learned over time that in order to be successful you have to realize at some point that you can’t do it all yourself no matter how hard you work. If you want your business to grow you eventually need to hire some work out and as a small business owner a lot of times this is really hard. Your business is your baby and you’re deciding to trust somebody else with a part of it. But it’s one of the keys to growth!
Let’s talk shop? Tell us more about your career, what can you share with our community?
I first started sewing when I was pregnant with my son around 5 years ago. Everything I know I’ve taught myself over the years and it took a lot of hard work and consistency to get where I am now. I currently own my handmade boy’s clothing boutique Lausbub LLC and have recently started a digital education journey where I’m teaching others how to create clothes, get more proficient and use your sewing skills as a foundation for your business.
There’s one thing most of us small business owners have in common: you’re constantly going through ups and downs. You’re super excited if a release goes well and you get tons of orders but there’s also times where things are slow and you wonder what you’ve done wrong and whether all this hard work is really worth it. It’s completely normal and most times I just look at the positives and that gets me through those “downs”.
I think that’s the only way to be successful is to keep pushing forward, keep working hard, tweaking and trying new things until you find something that works. Learn from your mistakes and never give up!
I started my boy’s clothing shop because I wanted to make some extra money to support our family but most importantly I wanted to stay home with my son once he was born and not have to send him to daycare in order to work. Today this business is still about extra money of course but it is also so much more! I have gained amazing relationships with my customers, some are even close friends now and I’ve created a brand that customers love and feel proud supporting.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We’ve only lived in the area for around two years since my husband got stationed in Tucson but hands down one of my favorite places is Mount Lemmon. I grew up in the south of Germany (moved to the US when I married my husband 6 years ago) and the mountains were a huge part of my childhood and growing up. Love the views and the cooler weather up there! Another favorite place is Sonoita and all the beautiful wineries out there. I love enjoying the quiet and calm and of course the beautiful countryside. Lake Patagonia would be another place to go! I love everything nature and outdoors (unless it’s 105 degrees haha)!
There’s so many great local breweries and restaurants it’s hard to name only a few. Thombstone and Bisbee are definitely worth a day trip as well as checking out “Trail Dust Town” for a little Western feel.
Who else deserves some credit and recognition?
When I first started sewing for a local handmade girl’s clothing boutique back in Florida Suneeta Ames, the owner was the one who said I’m so talented and encouraged me to open my own Etsy shop. She helped me set everything up legally and explained the basics. I’d also like to mention a marketing class I took from Morgan Nield “Mastermind your Marketing” that helped me drive traffic tremendously and taught me what I needed to know about long term marketing strategies. I love her courses – she’s a wonderful and sweet person and a lot of my success/growth is thanks to her!
Other: Digital sewing education website: www.veratherrell.com