We had the good fortune of connecting with Veronica Soto and we’ve shared our conversation below.

Hi Veronica, why did you pursue a creative career?
When I began training at a local gym, I did not know that at that very moment that was exactly what I was supposed to be doing in my life, I did not know the way my life and career would unfold as it did, but I am so grateful it went the way it did. I was almost forced to begin Revibe Movement Fitness. Now looking back, I am so glad I followed the path that was laid out for me and purposely created something that would be so impactful, so empowering and so moving to me and the many women around me.

I cannot say I chose this career; it definitely chose me. But once I was in, I was in 1000% and I never looked back. After I established my personal training business, I knew I wanted more for myself, the brand I wanted to create and the type of energy I wanted to share with those around me. Once I really focused on pursuing that brand and the name I gave my business everything started flourishing. The Revibe Tribe name came from reviving people, helping them see their worth and most importantly leaving people better than when you found them. To me that meant physically, mentally and emotionally.

I continued pursing this career because to me there was no better feeling than helping women see their worth in and out of the gym. I did not realize it at the time but now I really do see the best in all the people I surround myself with. It meant pushing woman to do better at the gym but also pushing colleagues, friends and employees to do better, be better and want more for themselves. All this happened without even noticing and now when I look back, I see the impact I have left with so many interactions.

Revibe Movement Fitness is so much more than fitness and nutrition. It has become a part of my daily life. It’s the way we interact with other woman; it is pushing women to be better; it is supporting women owned businesses, it is causing a ripple effect of other woman that now want to see their circle grow and be the best they can.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
The Revibe Movement Fitness brand began in December of 2019. I was currently working at a local gym in the Tucson area when myself and a few other trainers made the first jump. Going independent and becoming self-employed was one of the scariest things I had ever done but as most self-employed workers will tell you, it is really hard to ever look back and imagine working for anyone else again. I knew that as a trainer I was able to connect with so many people at once. When I worked for the previous gym, I was teaching 36 group classes a week and every class had anywhere from 15-35 people. My superpower you ask? People. People was my superpower, and I did not even know it until I left the gym. The outpour of messages from previous clients reminding me how personable I was, how I connected with every single person even in a massive class, that was my superpower.

I had a few clients follow me on my new journey. I cannot say the transition was all and all easy. There were some challenges I had to overcome along the way. Scheduling, billing, confirmations, invoices where just some of the few things I had to now do on my own. On top of that you are trying to grow a new brand and somehow set yourself apart. One full year of training and then, you guessed it Covid hit. The first thing to go was gyms. This was another difficult time because there was no certainty of what would happen. The gym I was now at, Pursuit Fitness had a grand opening March 1st, 2020 and then we were forced to shut down March 15th. For the next 8 moths we would be dealing with the protocols, mandates, closings on and off etc. It was a rough year and about midway through 2020 I was not even sure I wanted to do this anymore. I did not like the uncertainty of the career I was in.

It was not until January of 2021 that I really put my head down and started brainstorming about what I wanted for my business my brand and the impact I wanted it to have. I started hosting monthly drop-in classes. I had done this before, small events such as Buns & Guns, Bak to Basics with Coach V and other small classes that welcomed women to come and try a onetime class with me. The back-to-basics class was initially supposed to be a one-month course on barbell work and covering the basics of weightlifting. When the month was over the ladies wanted to continue. I rode that wave. The Back-to-Basics class started meeting 2 times a week and started with 6 committed women. In a year and a half, I have added two more classes. After 3 months of nailing down the basics we upgraded the name to the Barbell Babes. My spark was back. During that time, I was not sure if I wanted to continue training, I was going through a lot of emotions of self-doubt, feeling defeated and unsure of where I wanted to go next. The Barbell Babes reminded me why I do what I do, and it was back to the drawing board. That year I continued hosting other small onetime events such as Buns, Babes & Bubbly and the Galentine’s Day Session in February of 2022.

The thought process moving forward was simple. If I can teach a class with 12-15 women and do a monthly event that reaches 20-30 women and impact them in a positive way, how can I reach more women? The ideas started brewing. In October of 2021 I hosted my first networking session. I invited 10 female owned businesses to set up a booth at the gym. I had 30 women take the class and then after the businesses raffled off items that were part of their stores. It was an amazing event, but I wanted to take it a step further.

Through preparation, brainstorming and teaming up with some amazing female trainers in the local area I put together a MASSIVE women’s event. June 12th, we had the first annual Room For “WE” Session. The event had 25 locally owned and female ran businesses, 70 group class attendees and 4 other amazing trainers from different gyms and training styles. I could not do this alone. It went back to the thought process of reaching more woman and teaming up with other female trainers to set an example of coming together to make a greater impact. The message was clear, WE ARE stronger together. The businesses ranged from estheticians, candles, jewelry, clothing, wellness drinks, picnic set-ups, realtors and more.

This was what I wanted for my business, and this is what I wanted the Revibe Tribe to reflect. I wanted my business to be a prime example of what happens when we choose to work together, to lift other women up and erase the narrative that we need to compete with each other in order to get ahead.

There are many things I had to do to create a successful business but the biggest one was overcoming old habits and self-doubt. I was not always the person I am today. I tell people this often. I too thought I needed to compete with others to get ahead, I too was raised in a small town where I assumed no one wanted the best for me and the only one that did was myself. It takes a lot of self-reflection and uncomfortable conversations with yourself to really dig deep into why you think the way you do. I tell people “Check yourself” check the things you say to yourself on a daily basis, the thoughts you have and ask yourself why? What we say and the way we respond every single day says way more about our own character.

My work is not done, there is so much I want to continue to do. But I hope when women and young girls read this, they know that there is no challenge too big there is no goal that is unattainable and that we really are better humans when we can give to others.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Your girl LOVES supporting small businesses in the local area. I try my best to shop local or have services done from locally owned business at least once a week, if not more.

An ideal week with my BFF would look something like this. First off, we need some food. I would let my friend choose from a few of my favorite breakfast places such as Teaspoon, Prep & Pastry, or Baja Cafe on Ina for a variety. After breakfast we need a mid-day pick me up. Coffee from Barista Del Barrio.

It’s time to relax and we head over to one of my favorite studios on the Northwest Side. Skinology has everything I need for my BFF to get pampered. Lashes with Camila, a facial with Marielle and her magical hands or a massage with Toni to get us relaxed and rested for the evening up ahead.

After we take the time to relax, we go home to lay out by the pool for a few hours and get ready for happy hour ay my favorite Seis Kitchen in Oro Valley. The watermelon margaritas are to die for, and we also have the steak salad with a side of rolled taquitos. The night is young, and we head out for a night of two stepping at my favorite local country bar. The Maverick on the east side has the best live band and amazing dance floor. Dancing is one of my favorite things to do so I am sure we will have an amazing time to close out an amazing day!

The next morning, we pick a different breakfast spot and maybe head over to one of the local markets to see some cool crafts, goodies and check out some other locally owned businesses.

Then we nap! 😀

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
To my mom, thank you for always supporting everything I do, for teaching me to be fearless, for teaching me that there is nothing that I cannot do in this life. To every single woman who has gotten to experience the Revibe Tribe & all the amazing females that continue to support my business, movement and create a impactful ripple effect by supporting the women around you.

Instagram: allthings.gpsoto

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