There is a wealth of academic research that suggests that differences in risk appetite are at the heart of differences in career and business trajectories.  We wanted to go beyond the theory and ask real people from the community about their perspectives and experiences with risk and risk taking.

Hallayah Kutcherman | Makeup Artist + Business Owner

I think risks are all around us everyday. It’s deciding what to risk if it’s presented to us as an opportunity. Having the faith to sacrifice what may be comfortable for a different outcome. I have been in business for less than a year and have realized how important risks are and just how rewarding they can be as well. 2017 going into my Sophomore year of my undergrad, studying veterinary science, I risked it all. I decided to change my major on my own and transfer to Grand Canyon University, where I received my B.S in Business Management. That same summer I transferred, I took a risk after being denied by my top two desired makeup stores to work at, Ulta and Sephora, and walked into M.A.C. I originally thought I was not qualified to work at one of the world’s most renowned makeup companies. Read more>>

Benjamin Cortez | Multi-Instrumental Musician, Songwriter, & Audio Engineer

I am a textbook over-thinker, so risk taking doesn’t come naturally to me! However, I believe that it’s important to be bold and take risks in the work that you do. I think that some of the best artistic works were born from an artist allowing themself to be vulnerable and give away a part of themselves to their audience. While it certainly can feel like a huge risk to do so, I have learned that the reward of making a personal connection with my listeners completely eclipses my initial feelings of hesitation and self-doubt. Read more>>

Nancy Nu Nguyen | Cosmetic Tattoo Artist & Instructor

As a kid, I was the chicken aka scaredy cat upon 4 siblings. I remembered, my mom took all of us to the park and all my siblings climbed to the top of the tall, 10ft slide with excitement. They were fearless and laughing as the sled down repeatedly from the giant slide. . All it took for me was to look at it, and I burst into tears and thought “what if I fall and die?”. So, I waited and waited. Until, my 3 year old sister did it and make it out alive than I would. Than, when it was my turn, a sense of relive and joy came upon me coming down the slide. All the tears, and sweats was for nothing. I let fear take over and all it did was scare the heck out of me. Taking a risk gives me a crazy, nervous feeling because in my mind, I always feared of failure. Read more>>

Joey Rea: Founder | Herbalist & Health Coach

Risk is a scary thing for many people. Shoot, it is a scary thing for me, for sure! But honestly, when it comes to how I think about risk and what I might gain from taking the risk, usually it is the only way to go. From risk comes so much growth, whether it be personal, financial, spiritual, anything really… if you don’t take the risk, you never know what could have happened. If you stay in your comfort zone your whole life, where will that get you? Surely, not as far as it would if you were to have stepped outside of your comfort zone and taken the risk. Read more>>