There are so many factors that can play a role in determining our results, performance and ultimately our success, but some factors matter more than others. We asked folks what they felt was the most important factor driving their success.

Courtney Christman | Photographer

Why do you get out of bed in the morning? Is it because you have people relying on you to be up and present? Is it because you have somewhere to be or someone to see? What is your why? Behind everything we do as people, we have a purpose. A reason for doing the things we do. When running a business it is crucial to your success that you know why you are putting in the work that must be invested. Ask yourself, “Why am I starting this business?” Is it for your overall happiness? To feed your family? To prove to yourself or someone else that you can accomplish or be something great? What is your why? Read more>>

Olivia Abraham | Owner & Photographer at LivByGrace Photography

I have had great mentors in the business and creative worlds that have given me such great insight when it comes to running a business and being a creative. I definitely encourage any entrepreneur to find like-minded entrepreneur friends or mentors to surround yourself with and to encourage one another. Community over competition is so important to me! Don’t be afraid to reach out to the people you look up to, I have found that 9 times out of 10 they would love to help you and watch you achieve your goals. Read more>>

Amanda Stevens | Owner of Pear Blossom Press

For us, there are several key factors that we try to never lose sight of, and I strongly believe they play a big role in our success. First, community participation and customer service. These two go hand in hand. Our products are designed for papercrafters; it’s a relatively niche market, so it’s critical to leave a good taste in people’s mouths. I get out there and talk to papercrafters in as many forums as I can to build goodwill. I cheer them on when they post photos of their creations and I answer questions when I can. Read more>>

Lisa Hall | Founder of Experience Ancient Seas®

Prior to starting my own business, I worked in corporate America for over 2 decades. Stepping out of that world into a small business environment has been one of the most inspirational experiences of my life. The most important factor driving success is valuing our customers. Our customers are essential to a thriving business. Their direct feedback, support and ideas help create the success of our brand. Often, we will launch a new product based on customers coming along side with a need they want fulfilled. Read more>>

Hailey Ostrom | Professional Golfer and Media Personality

I might have a different answer to this question than most. I wholeheartedly believe that the biggest factor behind the success of my brand is authenticity. When I started the journey of “content creating” for lack of a better term, I wanted to keep my page as authentically real as possible. I share my victories as well as my failures. I tell my most embarrassing stories. I let everyone know when I’m having a bad day. I keep it REAL! Read more>>

Suzanne Jameson | Founder of Jameson & Associates, Integrated Marketing and Public Relations

When I founded my boutique marketing and public relations agency 10 years ago (wow, those years went by fast!) my mission, from day one, was to create a unique and affordable service for small businesses and nonprofits based on honest results. More importantly, I wanted every client I worked with to know how much I cared. That their hopes and dreams were also mine. They were not just a number. They had a champion. Read more>>

Victor Garcia | CEO/Founder of Rave Bae Couture

I would definitely say that persistence is the most important factor behind my success and the success of my brand, but only if you’re learning lessons from your “failures” along the way. Even the smartest wealthiest people on earth have encountered obstacles and failures. I personally have experienced some embarrassing “failures” involving my brand Rave Bae Couture and in other ventures. Read more>>

Lindsey Floyd | Gym owner, personal trainer, boss, mom

The success of my brand has been very clear since the start of the pandemic. Loyalty, trust, humor and RESULTS are the keys to success. People want to feel and look their best and have a good time doing it with someone who is equal parts experienced, passionate, knowledgeable, and the life of the party. The success has come from my members putting 100 % of their trust in me, and in return, Read more>>