We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Rachel Dawn Lauver | Artist and Graphic Designer

Introspection is a value that matters a lot to me. Primarily in the context of wanting to know why I believe something rather than blindly believing it. Along with introspection, empathy and humility are also guiding values and things I try to hold close when discovering where I stand on bigger issues. Read more>>

Diogo Pereira | Harmony Project Phoenix – Program Director

My principles and values are guided by my two passions, music and social justice. I feel really blessed to see myself working and devoting all of my time and energy to the success of the Harmony Project in Phoenix where I can combine my two passions and facilitate a positive impact in the lives of children in Arizona. Read more>>

Domenico Cavallo | Entrepreneur, farmer, food and wine lover

Family, for me, is the core of everything around me. I was blessed to grow up in a traditional family where I learned at an early age that every member of the team needs to work hard and do there a part for a common goal. Happiness Read more>>