We asked folks we admire to share one piece of conventional advice that they disagree with.

Edward Sprafkin | Artist & Instructor

“Do what you love, and you’ll never have to work a day in your life.” That advice sounds like a dream, but working for yourself is the most demanding work you’ll ever do! However, it is the most satisfying and I wouldn’t want it any other way. Read more>>

Kenosys | Concept Artist & Illustrator

Something I’m glad to start seeing people speak up against recently is the idea that to be a successful artist, you have to dedicate 100% of your time and energy to honing your craft. I think arbitrary principles like the (now debunked) 10,000 hour theory, or any number of similar clichés you might see in an infographic or “motivational” LinkedIn post, have done so much more harm than good to the wellbeing of many artists. Of course, it’s still incredibly important to actually make art — letting the fear of something potentially not meeting your expectations hold you back from having fun, experimenting, and creating in general isn’t healthy either — but pushing yourself to the point of burnout when you just aren’t feeling well is such a huge detriment to mental and physical health. Read more>>

Chuck Muller | Chief Problem Solver

Branding. Conventionally people will tout the value of branding which absolutely has its place, but it is not as important for small or midsize companies. Being a household name should take a back seat to solid marketing efforts. Branding does not necessarily make the phone ring and is almost impossible to tie true measurable results to. Branding is generally measured in “Vanity Metrics”, meaning how many people know my name, saw my ad or heard my commercial. You can not tie a true ROI to that. What small to midsize companies really need is direct marketing efforts that drive real leads. Campaigns that are designed to be measured by phone calls and lead forms. More importantly these campaigns give business owners the ability to measure a true cost per lead and cost per acquisition. Read more>>