We asked the community what factors they felt were responsible for their success and we’ve highlighted some of those responses below.

Alexis Randall | Baker

The most important factor behind my success is being happy with where I am in life and what I chose to do in life. I feel that life is too short to be unhappy with your lifestyle, career, relationships, etc. As for my brand success is ensuring my customers are happy with the services and products they receive. I want to provide the best service I can and make sure clients are receiving what they ask for or better. I always try to provide my best work. Read more>>

Leda Morris | Photographer

Being raw & authentically myself is the main key to sticking true to my brand. It has been my goal since day one to let my clients (& potential clients) know upfront that I AM my business. Whether it be sharing a story online, talking to my clients one-on-one, or even showing funny moments in my career, I always want everyone watching to know that my goal is to be inviting & easy-going so that they feel like they know who is on the other side. If they feel that connection with me, they’ll feel the connection with my brand. Read more>>

Lisa Daversa | Bridal Shop Owner

I believe the most important factor behind our success is our commitment to Customer Service. Everyone says that, but not many know how to really offer unparalleled service. We know that when a woman walks into our shop she is about to enter one of the most memorial moments of her life. We are more than just sales people. We become their friends, their confidante. When their friends are tired of hearing about their wedding- We can’t get enough. We curate designers and couture gowns based on the knowledge that these beautiful gowns are for a client. We don’t order from the designer under a number, we use the clients last name so that those designers know how important they are. Read more>>

Rhonda Larson | Licensed Esthetician

The most important factor behind the success of my business is continuity of care. What I mean by that is that I’m a boutique salon and I’m the only esthetician there. This allows me to know my clients, know their skin and what works for them. Compared to a large business where a client may see a different professional every time, the consistency of working one on one with them allows me to truly customize their treatment. This builds a relationship of trust and people feel comfortable referring their friends and family. Read more>>

Carmen Starks | Owner And Creative Director Of Starks Candle Co.

The most important factors behind my success is Grit, determination and passion which is what has kept me going thus far. I took a leap of faith and relocated from Chicago to Arizona with my family. scared of what was to come and would write daily quotes to myself to stay motivated I thought that it would be amazing to touch the hearts of women all over the globe and share these quotes and daily reminders that would keep me going during hard times in hopes that it could help them too, and thats how Starks Candle Co was born. Lastly My community, the community where i was raised with little to no resources, So that women who look like me would know that it can be done. Read more>>

Megan Coy | Jewelry Designer & Founder of Coy Creative

I would say the most important factor is staying true to myself and my vision. It’s very easy to be influenced by what you see working for other people/brands, but as a small business I am just as much a part of the brand as my products are. I’ve learned the hard way in previous jobs that trying to fit in a mold or do what works for others will eventually lead to burnout or resentment and I really wanted to avoid that when I started Coy Creative. I enjoy what I do everyday because I chose to do it and it comes from a place of authenticity. I take into consideration what people are buying, statistics, and trends, but I decide what I want to do from there and it might not always be the obvious answer. I believe that authenticity is key to having a successful brand long term. Read more>>